Marketing Manager

Bowfish Kids

Ocean City, NJ, USA

Published: 6/14/2022

Job Description

Bowfish is an organization that emulates, advocates, and educates on sustainable and circular business practices. We challenge industry standards on what sustainability means and pursue practices to improve those standards across all of our brands. We build, support and encourage an environment that focuses on growth and balance for our employees, and we always focus on our communities. Bowfish Kids provides a curated shopping experience focused on clothing, gifts, and apparel that will last generations while giving our customers a curated shopping experience of sustainably conscious brands.

The Bowfish Marketing Manager is responsible for communicating and growing the Bowfish family of brands—Bowfish Kids, Bowfish Studios, and the Garb Collection—to both new and existing customers. This role collaborates with the Director on creative direction for our digital presence across websites and marketing channels, leads the execution of marketing initiatives, and ensures consistent brand messaging across all platforms. The Marketing Manager oversees weekly email campaigns, manages visuals and merchandising for the Bowfish Kids e-commerce site, and runs social media accounts for all brands with clear KPIs for growth and engagement. We are looking for a highly creative marketer who enjoys working with video, generating fresh content ideas, and bringing our brands to life through engaging digital storytelling.

Location + Schedule:

Ocean City, NJ
Flexibility in work schedule, Monday through Friday.
During the months of June-September, must have the ability to work a flexible schedule to meet the needs of the business, including nights, weekends, and holidays, when necessary, and maybe in addition to my normal expected duties and hours.

What’s expected:

40hrs/wk
Additional hours on required sale + event days:
Semi-annual sales, block parties, earlier than the bird, product launches, inventory counts, and photoshoot days. Rotating basis for semi-annual, block party, and EETB.

What we offer:

Base Salary: $42,000 - $48,000/yr
Medical Benefits: HSA account $3,600/yr after 6 months of employment (if applicable)
401k, 3% match after 1 year of employment
Cell phone reimbursement: $2,400/yr
Potential bonus of 10% of annual salary
21 days - paid time off
Cannot be taken during required sale + event days, and is limited to 2 consecutive days during the months of June-August. Exceptions must be cleared in advance by the director.
12.5 federal holidays earned paid time off. Schedule subject to holiday needs.
Employee discounts

Bonus Structure:

Monthly KPI Bonus (Per Brand):

3% of monthly base salary per brand if monthly KPIs are achieved for:
Bowfish Kids
Bowfish Studios
The Garb Collection

Monthly KPI Bonus (All Brands Achieved):

Additional 1% of monthly base salary if KPIs are achieved for all three brands within the same month.

Maximum Monthly Bonus Opportunity:

Up to 10% of monthly base salary if KPIs are met for all three brands and the additional all-brand bonus is earned.

Key Responsibilities

1. Marketing Management

Marketing Strategy + Campaign Management

Development of promotional design and strategy
Collaborate with team on marketing calendar and any information that needs to be shared with our customers.
Create marketing calendar and plan for seasonal product launches and scheduling social post and campaigns.
Design and execute email campaigns.
October – March: 2 Campaigns Per Week (2 emails and 2 social posts)
April - Earth Month: Campaigns every day (posts or emails)
April – September: 3 Campaigns Per Week (3 emails and 3 social posts)

Social Media Marketing Management

Lead the creative direction, planning, and production of social media content across all platforms, ensuring posts are compelling, on-brand, and aligned with overall marketing and email campaign objectives.
Own the content creation process from concept to execution, including ideation, shooting, editing, and publishing engaging photo and video content.
Comfortable capturing content on a phone and turning it into high-performing, engaging posts (Reels, Stories, TikToks, etc.).
Stay up to date on social media trends, trending audio, and platform best practices, and proactively bring fresh ideas to grow reach and engagement.
Collaborate with the Store Managers on supplemental weekly content to support consistent daily posting on Instagram and Facebook.
Oversee community engagement across social platforms, responding to customers and providing direction and support to the Store Managers as needed.

Visual Branding Oversite

Creating instore visuals for signage, educational material and packaging.
Maintain consistent brand image across physical and digital assets.
Collaborate with Store Merchandiser for a cohesive in-store and digital experience for window displays.

2. E-commerce Maintenance + Management

Product Management
Support team during photoshoots to organize and process photos by sorting culling during photoshoot days.
Maintain current products and regularly clean out old products from the site.
Oversee product assets and clean up any copy or photo issues.
Direct store manager assisting with website maintenance.
Website Design
Create consistent branding across site and manage
Direct merchandising strategy and execute website merchandising by creating collections, maintaining product organization, and cross selling.
Design artwork for website and consistently maintain homepage visuals and modules to align with current and seasonal trends.
Backend Management
Ecom sale day prep management by creating discount codes and collections.
Management of “New” collection and adding and removing of products to keep collection up to date.

4. Admin team responsibilities

Attend Tuesday TB’s. Report weekly updates for Marketing + Manufacturing verticals.
Maintain communication via teams and outlook inboxes daily.
Maintain inbox organization of filing emails and keeping a clean inbox.
Actively prevent hacks by consistently reporting spam and malicious emails.
Maintain organization of sharepoint and backend file systems.
Updating “docs” as you use them to keep information current across our teams.
Maintain calendar of the Marketing + Manufacturing verticals.
Maintain organization of Canva files and projects.
Maintain organization of Bowfish office space and participate in scheduled rotating cleaning schedules.

What's Required:

Bachelor's Degree
2+ years of experience:
Email + social media marketing.
Adobe programs including Illustrator and Photoshop
Strong project management knowledge & experience
Foundational understanding of Klaviyo and Shopify or equivalent systems.
Strong foundation of design and creative problem solving.
Strong project management knowledge & experience
NDA agreement restricting the release or sharing of information owned by Bowfish such as trade secrets, financials, and other sensitive Bowfish assets.

You’ll be a great fit if:

You’re passionate about challenging industry standards of sustainability.
You have a willingness to see any task through to the best of your ability.
You have a strong sense of integrity in your work.
You’ve got an art background or enjoy creating new things from scratch.
You’re a self-starter capable of thriving in a face-paced, constantly evolving environment.
You’re skilled at multitasking and working on various projects at the same time
You’re able to support and collaborate with a close-knit team.
You enjoy internet shopping and love learning the newest ecom trends.
You have a strong attention to detail and are a self-motivated person who can multitask across different projects.
You love to teach and learn from others and are committed to positively contributing to our team.
You take initiative and have a high level of ownership + accountability for results for yourself and others.

Company x Employee Agreement:

401k match vesting

Company DescriptionBowfish is an organization that emulates, advocates, and educates on sustainable and circular business practices. We challenge industry standards on what sustainability means and pursue practices to improve those standards across all of our brands. We build, support and encourage an environment that focuses on growth and balance for our employees, and we always focus on our communities. Bowfish Kids provides a curated shopping experience focused on clothing, gifts, and apparel that will last generations while giving our customers a curated shopping experience of sustainably conscious brands.