Job Description
Job Description
Job Summary:
We are seeking a highly analytical, results-driven Digital Marketing Manager to oversee and optimize the performance of our digital marketing campaigns across multiple locations. This role focuses on driving performance, improving campaign efficiency, and generating high-quality leads. As an expert in digital marketing, you will provide strategic recommendations to marketing teams across the organization, using data insights to optimize campaigns and achieve business objectives. The ideal candidate will have extensive experience with digital marketing platforms, campaign performance analysis, and analytics tools, and will thrive on identifying opportunities for improvement and executing data-driven strategies to maximize ROI.
Responsibilities:
- Monitor, analyze, and optimize digital marketing campaign performance, identifying trends and areas for improvement across all channels, including SEO, LSA, Google Ads, GBP, Yelp, Modernize, and lead aggregators like Angi's List.
- Coordinate and manage multiple concurrent projects, ensuring timely execution by proactively following up with internal teams and external agencies, while maintaining clear priorities and organization across deliverables.
- Provide strategic recommendations to marketing teams for budget allocation across campaigns/channels to drive results and maximize ROI.
- Develop, maintain, and refine analytics dashboards that support real-time decision-making and enhance campaign performance tracking.
- Conduct A/B testing, performance testing, and experimentation to drive campaign performance and efficiency.
- Prepare and present regular performance reports, offering actionable insights and recommendations for campaign optimization and lead quality improvements.
- Serve as a key expert on digital performance, providing strategic guidance on campaign tactics, performance metrics, and optimization strategies.
- Collaborate closely with cross-functional teams including marketing leaders, digital marketing counterparts and external agencies to ensure campaign objectives align with broader company goals.
- Analyze and report on lead quality and ROAS for lead aggregator platforms such as Angi's List, Yelp, Modernize, and others. Collaborate with account managers and internal teams to optimize performance and identify new growth opportunities.
- Stay ahead of industry trends, new tools, and technologies to identify opportunities to optimize campaigns and enhance performance.
- Ensure data consistency, accuracy, and reporting across all digital marketing platforms.
- (If applicable) Oversee and mentor direct reports, providing leadership and professional development opportunities as the team grows.
Qualifications:
- Experience: 5+ years in digital marketing performance analysis, campaign management, or a similar role, with deep expertise in Google Analytics, Google Ads, LSA, GBP, and lead aggregators such as Angi's List, Yelp, and Modernize.
- Proven Ability to Drive Results: A track record of driving performance, improving campaign efficiency, and increasing lead quality through data-driven strategies.
- Analytical Skills: Strong ability to interpret and analyze performance data, identify key trends, and translate insights into actionable optimization recommendations.
- Project Management: Exceptional organizational and multitasking skills, with the ability to prioritize effectively across competing projects and drive accountability among cross-functional stakeholders.
- Execution: Ability to identify opportunities, develop ideas, create projects, secure leadership buy-in, and successfully implement across the organization.
- Testing & Optimization: Experience in A/B testing, conversion rate optimization, and other testing methodologies to enhance campaign performance.
- Technical Skills: Proficiency with analytics dashboards, CRM tools like ServiceTitan, and familiarity with other marketing software tools.
- Communication Skills: Exceptional written and verbal communication skills, with a knack for explaining complex data in a clear, actionable way.
- Agency Experience: Experience working with or managing digital agencies is a plus.
- Education: Bachelor's degree in Marketing, Business, Analytics, or a related field is preferred.
- Leadership Skills: Experience managing direct reports is a plus.
Preferred Skills:
- Experience managing or optimizing marketing campaigns across multiple locations.
- Familiarity with digital marketing trends, performance benchmarks, and emerging technologies.
- Strong organizational skills with a high attention to detail.
Benefits:
- Medical, dental, vision
- 401k with company match
- ongoing learning opportunities
Pay Range$100,000—$110,000 USD