Digital Content & Media Producer

Job Description

Job Description

Digital Content & Media Producer

JOB SUMMARY:
The Art Academy of Cincinnati is currently seeking a Digital Content & Media Producer who is responsible for the execution of digital media production to support the Academy’s brand presence and digital growth by planning, producing, and distributing content across social media, digital advertising, campus and community platforms, and eCommerce platforms. This highly creative and detail-oriented role blends storytelling, technical production, and marketing strategy to engage audiences, strengthen community, and support recruitment, events, and institutional visibility.

RESPONSIBILITIES:

• Create and publish day-to-day content across platforms including Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging platforms as needed.

• Maintain a consistent on-campus content presence, regularly visiting studios and classrooms to capture authentic, in-the-moment footage of critiques, making, collaboration, and daily creative life.
• Capture, edit, and produce short-form video and photography featuring events, student stories, everyday class moments, studio process, campus life, and community highlights.
• Adapt content across multiple formats and aspect ratios for social media, paid campaigns, livestreams, and digital signage.
• Create templates and repeatable production systems for reels, stories, and campaign-based content.
• Write platform-appropriate copy that aligns with brand voice and audience tone.

• Capture high-quality photography at campus and off campus events, programs, and exhibitions for use across social media, marketing materials, and institutional communications; maintain and organize a centralized campus photo database for ongoing access and use.
• Support social media community engagement and management.
  • Respond to comments and DMs, route inquiries, and escalate issues appropriately, while engaging strategically with audiences, partners, and peer institutions.
  • Monitor brand mentions and user-generated content; request permissions and reshare as needed.
  • Escalate program and admissions-related inquiries through appropriate internal workflows to support prospective student engagement and enrollment processes.
• Translate marketing, enrollment, and academic program team goals into dynamic social storytelling (posts, reels, stories, carousels, shorts, livestream clips).
  • Collaborate with the Executive Director of Enrollment, Marketing and Student Success, and Executive Director of Academic Affairs and Academic Dean; and interdepartmental teams to identify, capture, and promote academic programs, student experiences, events, and other institutional initiatives and narratives
• Build and maintain a strategic content calendar in collaboration with the Marketing, Enrollment & Academic teams that are aligned with institutional priorities and campaign timelines.
• Support and execute paid social media marketing in collaboration with marketing team including ad creative and boosting.

• Design and produce static and motion-based promotional ads for internal and external screen placements including AAC Lobby Video Monitors, AAC public Monitors, third-party vendor placements, etc.
• Ensure all creative work meets brand standards, voice and technical specifications for digital display and other required formats.
• Manage and update the Academy’s online merchandise store, including product photography and listings, descriptions, digital imagery, and promotional launches while coordinating with internal stakeholders and assisting with marketing efforts to drive online sales
• Coordinate and manage in-person merchandise sales at AAC events, including setup, visual display, point-of-sale operations, inventory tracking, and audience engagement.
• Collaborate with the Marketing team to track digital performance metrics across platforms (reach, engagement, growth, clicks, conversions).
  • Contribute to regular reporting, insights, and recommendations to inform strategy.
  • Support testing and optimization of content formats, posting cadence, creative hooks, and ad performance.
• Performs other related duties as assigned.

REQUIRED QUALIFICATIONS AND SKILLS:

• Bachelor's Degree in Marketing, Photography, Design, Communications, or related fields. Relevant experience may be considered in lieu of a degree.
• 1–3 years of experience managing social media or digital content for a brand, business, nonprofit, or institution.
• Demonstrated experience producing short-form video content (Reels, TikTok, YouTube Shorts).
• Strong writing skills with the ability to shift tones across platforms and audiences.
• Proficiency in photography and lighting (event, documentary, studio, DSLR and iPhone Pro workflows, etc.)
• Proficiency in Adobe Creative Cloud programs (Lightroom, Photoshop, InDesign, Illustrator, etc.)
• Proficiency in social publishing tools (e.g., Meta Business Suite, Planoly, Later, Hootsuite, Sprout, etc.).
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Comfort appearing on camera and/or interviewing others for content.

PRFERRED QUALIFICATIONS

• Experience in higher education, arts/culture, nonprofit, or lifestyle brands.
• Knowledge of paid social advertising strategy (Meta, TikTok, YouTube).
• Familiarity with accessibility best practices (alt text, captions, contrast).
• Experience in creating and managing eCommerce stores (Etsy, Square, etc.) is a plus.

EXPECTED KEY COMPETENCIES (ORGANIZATIONAL FIT):

Interdependence:
Builds strong cross-departmental relationships and collaborates effectively with Marketing, Admissions, Academic Affairs, Student Affairs, and the Office of Engagement to align messaging, support enrollment goals, and amplify institutional initiatives.

Communication:
Demonstrates clear, timely, and audience-aware communication across digital platforms and internal teams; exercises sound judgment in content creation, brand voice, and real-time engagement.

Respect:
Represents AAC’s inclusive and creative community with professionalism and authenticity, elevating diverse voices, perspectives, and student experiences through thoughtful storytelling and engagement.

Entrepreneurship:
Takes initiative to identify opportunities, experiment with new platforms and content strategies, and drive engagement, growth, and revenue through innovative digital media and eCommerce efforts.

WORK ENVIRONMENT / PHYSICAL REQUIREMENTS

• Must be able to move throughout campus and event spaces.
• Ability to lift upwards of 15 pounds and carry light production equipment (camera(s), tripod, backdrops, audio kits, etc.)
• Occasional evening or weekend event coverage on and off campus is required.

To Apply, please submit the following:

• Resume
• Cover letter (optional)
• Portfolio or links to 4 - 6 social accounts/ brand content you have created (required)
• Portfolio or links to 8-10 photographs from 2 - 4 events you have photographed (required)

The Art Academy of Cincinnati is committed to policies of equal opportunity and non-discrimination on the basis of sexual orientation, race, color, national origin, religion, sex, gender, gender identity or gender expression, age, or disability, veteran's status, as protected by law, in all educational programs and activities, admission of students, advertisements, and conditions of employment. This policy is consistent with relevant governmental statutes and regulations, including those pursuant to Title IX of the Education Amendment Act of 1972 and Section 504 of the Rehabilitation Act of 1973. Students who have learning disabilities should contact the Director of Student Services for assistance. Questions concerning Title IX may be referred to the Director of Student Services who is the Art Academy's Title IX coordinator.