Director, State Public Policy

Job Description

Job Description

Are you passionate about the intersection of technology, advertising, and public policy?

Do you thrive on navigating complex legislative landscapes and influencing outcomes that shape the digital economy?

The Interactive Advertising Bureau (IAB) is looking for a Director of State Public Policy to lead advocacy and legislative engagement across the U.S. at the state level. In this highly visible role, you’ll work with policymakers, regulators, and industry leaders to advance data-driven innovation while protecting consumer trust.

If you’re a strategic thinker who’s ready to help shape the future of digital advertising, this is your moment.

???? What You’ll Do

As the Director of State Public Policy, you’ll:

Policy Development & Advocacy

• Lead state-level engagement on legislative and regulatory issues impacting the digital advertising industry.
• Serve as a registered lobbyist before state legislatures, advancing thoughtful, innovation-friendly policies around data privacy, technology, and digital media.
• Analyze legislation, regulation, and self-regulatory proposals to ensure IAB and its members remain proactive and well-positioned.
• Craft policy positions and briefing materials that clearly communicate industry priorities to lawmakers and the public.

Member Engagement

• Keep IAB members informed through regular policy updates, summaries, and insights on key state developments.
• Provide strategic guidance to members navigating compliance, advocacy, and state-level initiatives.
• Build coalitions and foster relationships with advocacy partners and policymakers to amplify industry impact.

???? Who You Are

• You bring at least 5 years of experience in state-level public policy, government relations, or legislative affairs, ideally focused on digital advertising, technology, or media.
• You hold a Bachelor’s degree and possess a strong understanding of how public policy intersects with business innovation.
• You’re an exceptional communicator—able to distill complex topics into clear, persuasive messages for executives, policymakers, and public audiences.
• You demonstrate sound judgment, strategic thinking, and political acumen, knowing when to influence, negotiate, and build consensus.
• You’re a self-starter who thrives in dynamic environments, balancing multiple priorities while delivering measurable outcomes.
• You embody the highest levels of integrity, discretion, and professionalism in every interaction.

???? Why You’ll Love IAB

At IAB, you’re not just joining an organization—you’re joining a movement shaping the future of digital media and marketing.

Be Part of Something Bigger: Your work directly contributes to advancing innovation, accountability, and transparency across the digital advertising ecosystem.

Unleash Your Potential: We invest in your growth through mentorship, professional development, and stretch opportunities that help you reach your next career milestone.

A Culture of Curiosity: Curiosity isn’t just encouraged—it’s celebrated. Every day brings new opportunities to explore emerging trends and technologies.

Collaboration is Key: You’ll work alongside a diverse, talented team that believes bold ideas and shared problem-solving drive real progress.

Commitment to Well-Being: We believe in balance—offering flexibility, remote work options, and a culture that prioritizes your personal and professional well-being.

Inclusivity Creates Unity: We celebrate individuality and are committed to building a workplace where everyone’s voice is heard and valued.