Job Description
Job Description
We are looking for a dynamic Talent Marketing Specialist to join our team in Arden Hills, Minnesota. This role is a fantastic opportunity for a creative, detail-oriented individual to lead impactful marketing initiatives across the full talent lifecycle, from candidate attraction to employee engagement. This is a long-term contract position, offering the chance to collaborate with cross-functional teams and influence key moments throughout the employee journey.
Responsibilities:
• Develop and manage the company's career site to ensure an engaging and seamless candidate experience.
• Design and implement data-driven marketing campaigns, including written, visual, and video content, to attract and convert candidates.
• Coordinate the creation and delivery of digital assets for talent marketing across multiple channels, ensuring adherence to brand standards.
• Lead targeted campaigns on social media and other platforms to attract high-priority candidate groups.
• Craft strategic communication materials to enhance employee experiences during key milestones, such as onboarding and career development.
• Partner with internal teams and external vendors to ensure smooth execution of marketing initiatives.
• Provide copywriting and editorial support for various HR-related communications, including announcements and newsletters.
• Elevate internal HR communications by promoting engagement and alignment through consistent messaging.
• Collaborate with the Talent Marketing Manager to support broader talent marketing strategies and initiatives.
• Identify opportunities for process improvements to enhance marketing efficiency and effectiveness.
• Bachelor's degree and at least 4 years of relevant experience in marketing or HR-related roles.
• Demonstrated expertise in marketing strategies and employee engagement initiatives.
• Familiarity with digital technologies and a willingness to learn new tools and platforms.
• Strong ability to manage multiple priorities and work effectively in ambiguous situations.
• Creative mindset with a passion for innovation and bold ideas.
• Excellent communication skills with a talent for influencing and collaborating across teams.
• Experience in copywriting and content creation for diverse audiences.
• Preferred qualifications include a Master’s degree and 1-3 years of corporate communications or marketing experience.