Head of Marketing

Job Description

Job DescriptionJoin a team that’s transforming mental healthcare. Founded by psychiatrists, Headlight is more than a company: it’s a movement. A movement that exists on the front lines of the mental health crisis, transforming the way people access care and the way clinicians deliver it. In order to help people in their time of need and ensure that every person who comes to us has options, we are transparent about our capabilities, treatments, and coverage, we champion innovation, and we leverage our rich data to continuously implement better ways of delivering care. Our mission is simple but powerful: Improving lives, one session at a time.
Our highly skilled and principled clinical team enjoys autonomy and institutional support so they can put their focus where it should be: on improving patient outcomes. Our clinicians want to do more than help individual clients, so they work to affect the system as a whole, elevating standards of care so that their efforts reverberate far beyond what they could do in private practice.
As the most trusted behavioral health partner in the Western U.S., we’ve established deep relationships that give us unparalleled access, interoperability, and first-priority referrals. This exclusivity, combined with our best-in-class coordinated care and feedback loops, results in superior outcomes and cost savings.
Our services are convenient, accessible, and expert, combining personalized client engagement with advanced technology to enhance, not replace, human connection. Indeed, we hold that human-to-human relationships are indispensable, so from the match to the session to the time between sessions, we provide whole person care so nobody falls through the cracks and there is a brighter path forward for all.
The Head of Marketing will lead the development and execution of strategies that drive sustainable growth, expand brand awareness, and strengthen connections with patients, partners, and communities.
This senior executive will oversee all marketing, growth, and customer acquisition initiatives, blending data-driven decision-making, creativity, and purpose to scale our impact nationally.
As a member of the Executive Leadership Team, the Head of Marketing will play a key role in defining the future of behavioral healthcare by bringing our services to more people who need them.Our Pillars

• Make things easier.
• Forge genuine connections.
• Elevate the standard.

Key Responsibilities - Strategic Growth Leadership

• Lead the design and execution of a multi-channel growth strategy, encompassing payer partnerships, referral networks, provider recruitment, and direct-to-consumer initiatives.
• Identify and evaluate new market opportunities, service line expansions, and strategic partnerships that drive revenue growth.
• Collaborate with clinical and operations leadership to ensure growth initiatives align with capacity, compliance, and quality standards.
• Develop scalable frameworks for patient acquisition, engagement, and retention.

Key Responsibilities - Marketing Strategy

• Oversee the development and execution of integrated marketing campaigns across digital, social, PR, events, and community engagement channels.
• Build trust and credibility with key audiences from patients, families, referrers, payers, and partners, through empathetic and evidence-aligned storytelling.
• Strengthen the Headlight Health brand through consistent messaging, design, and thought leadership.

Key Responsibilities - Data and Performance Optimization

• Establish and monitor KPIs to measure the effectiveness of marketing and growth initiatives.
• Leverage analytics, attribution modeling, and insights to optimize campaigns, customer journeys, and conversion funnels.
• Translate data into actionable strategies that drive continuous improvement and measurable ROI.

Key Responsibilities - Team Leadership & Cross-Functional Collaboration

• Build, manage, and mentor a high-performing team of marketing and analytics professionals.
• Partner cross-functionally with Clinical, Product, Technology, People, and Finance leaders to ensure strategic alignment.
• Represent marketing and growth in executive discussions, board updates, and strategic planning sessions.

Qualifications - Required

• 10+ years of experience in marketing and growth roles, including 5+ years in a senior or executive leadership capacity.
• Proven success scaling healthcare organizations, ideally in behavioral health, digital health, or health tech.
• Deep understanding of healthcare growth levers, including B2C, B2B2C, payer, and provider channels.
• Expertise in digital marketing, performance analytics, CRM, brand strategy, and lifecycle marketing.
• Demonstrated ability to lead diverse teams in fast-paced, high-growth environments.
• Experience developing location-based marketing strategies.

Qualifications - Preferred

• Experience marketing healthcare services in regulated environments (HIPAA, CMS, FTC standards).
• Familiarity with value-based care models, integrated care, or population health.
• Advanced degree (MBA, MPH, MHA) or equivalent experience scaling mission-driven healthcare ventures.

Benefits

• W2 role with competitive compensation
• Medical, Dental and Vision on the first of the month after employment
• Paid Vacation, Sick, and Holiday time
• Employee Assistance Program (EAP) provides confidential counseling services, resources, and support to help you navigate personal or professional challenges.
• 401(k) plan with company contribution
• Opportunity to work in a cutting-edge healthcare technology environment
• Professional development opportunities and training
• Collaborative and supportive work culture
• Impactful role contributing to the enhancement of patient care and healthcare processes

Total compensation will include a base salary plus equity.If you need any accommodations for your interview please email HR@headlight.health prior to scheduling.
Not meeting all the requirements? Research indicates that women, communities of color, and historically underrepresented individuals are often hesitant to apply for jobs unless they meet every qualification. We are committed to cultivating a diverse, inclusive, and genuine workplace. If you're enthusiastic about this position but your previous experience doesn't precisely match every qualification listed, we enthusiastically encourage you to submit your application. You could be the ideal candidate for this role or others!
Headlight is committed to the principles of diversity, equity, and inclusiveness and seeks to create a working environment reflective of this commitment. We seek to provide a diverse clinician base to support the diversity of our clients. Headlight supports and respects diversity of people, culture, and ideas throughout our organization. Headlight thrives to be a welcoming, diverse and discrimination- and harassment-free workplace.
By applying for this position, you consent to receive future communications from Headlight via email or text regarding this application and related employment opportunities. You may opt-out at anytime by contacting us directly.
Job Postings on Indeed and other job boards may post with total compensation (base + bonus). For the exact base salary range please check our website or our job-site

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.