Email Marketing Specialist (Part-time Remote)

Job Description

Job Description

The American Dental Hygienists' Association (ADHA) is seeking an experienced and highly motivated part-time Email Marketing Specialist to support our marketing team. This exciting and dynamic role will focus on developing and executing our email marketing campaigns using our Informz platform. You will also create, build, test, and deploy effective email communications that drive engagement and conversions all within a flexible and collaborative work environment. If you are a self-starter who thrives on utilizing your writing skills in a creative manner, works well independently and is solution-oriented, then we want to hear from you!

About Us:

The American Dental Hygienists' Association (ADHA) is in its 101st year as the largest national organization representing the professional interests of dental hygienists. The ADHA community is made up of more than 220,000 registered dental hygienists (RDHs) from across the country. We believe dental hygienists should be valued and integrated into the broader health care delivery system to improve the public's oral and overall health. To learn more about ADHA and the ways we serve the dental community, please visit https://www.adha.org/.

What We Offer:

• Part-time position with an hourly rate of $30-35/hr. depending on experience and qualifications.
• Paid sick leave and paid leave up to 40 hours per year.
• Flexible schedule 20-25 hours/week with core collaboration hours.
• Professional development opportunities through Higher Logic.
• Remote work environment if preferred.
• Marketing tools, laptop and software provided.
• Opportunity to expand skills across various marketing disciplines.

Responsibilities:

Email Marketing:

• Develop and maintain email template libraries within the email marketing platform.
• Work with ADHA staff and external agency for content and campaign assets, to understand audiences, adjust copy and messaging.
• Collaborate with marketing, meetings and membership teams and external agency to plan and schedule email campaigns to align email strategy with broader campaigns.
• Write, craft, execute and deploy email campaigns to meet deadlines.
• Segment audiences and mailing lists for email versioning.
• Conduct A/B testing to optimize email performance.
• Test emails across multiple platforms and browsers before deployment.
• Ensure brand consistency across all email communications.
• Monitor and regularly report on email deliverability and performance metrics.
• Ensure compliance with CAN-SPAM regulations and best practices.

Additional Project Support:

• Support various marketing and communications projects assigned by the director.
• Assist with presentation development and layout using PowerPoint, Canva or similar tools.
• Contribute to website content updates and basic maintenance tasks.
• Conduct follow-up on marketing initiatives and campaigns.
• Provide general support for special projects and organizational priorities.

Qualifications:

• 5+ years of experience in email marketing or development.
• Bachelor's degree in Marketing, Communications or related field preferred.
• Proficiency with email marketing platforms (Marketo, Pardot, Constant Contact or similar, Informz experience a plus).
• Canva design software experience a plus.
• Ability to contact and meet during set business hours.
• Experience with PowerPoint, basic web content management, and document layout.
• General marketing project experience across multiple channels.

Skills:

• Thorough understanding of email best practices and deliverability.
• Familiarity with email workflows, trigger and drip campaigns.
• Knowledge of email client compatibility issues and an understanding of email accessibility standards.
• Excellent attention to detail and organizational skills.
• Ability to work independently and manage multiple projects simultaneously.
• Outstanding written communication skills.
• Proven adaptability and willingness to take on varied project assignments.

How To Apply:

If you are interested in joining a rewarding organization that continually strives for excellence, please submit your resume by clicking the apply button.

ADHA is an equal opportunity employer.

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