Job Description
Job Description
Marketing Planner IIKey Responsibilities:
- Partner with Director of Category Marketing to develop go-to-market strategies across relevant categories and assortment programs
- Provide category-level insight for client’s campaigns through brainstorming, collaboration on insights and historical learnings
- Collaborate with creative, ecomm, merchandising and others to develop messaging by channel
- Co-author briefs, marketing materials, and strategic presentations to facilitate on-strategy and on-budget marketing programs
- Aid in the development of the marketing strategy for each league playoff and manage the execution of those plans
Development of vendor partnership campaign integrations
- Manages day-to-day relationships with national and global vendors, including media planning, event activation, content access and more.
- Lead weekly partnership meetings, serving as the point of contact between the vendor partners and marketing department for the execution of all campaign elements
- Oversee coordination of assets required from partners to support marketing strategies
- In partnership with media teams, develop and present over and above opportunities to partners that focus on driving awareness and incremental ROI for the category
Campaign Management
- Build and maintain master marketing calendar representing full-funnel marketing approach, including but not limited to: Paid, owned and earned media, event activations, vendor collaborations and year-over-year investment variances
- Manage development of content needed on an annual and quarterly basis to inform photo shoots and creative refreshes
- Additional duties as assigned by the Director of Marketing-Planning
The role will be hybrid, home Mon/Fri and flexible in office Tue-Thu.Cypress HCM, LLCwww.cypresshcm.com(415) 394 – 6400