Job Description
Job Description
We are looking for a skilled Social Media Buyer to join our team during an exciting phase as we advance our mission of bringing our clients closer to their customers so they can spot new opportunities and achieve results that luck can’t explain.
The Social Media Buyer will be responsible for executing and optimizing social media ad campaigns across various platforms to drive engagement and achieve our marketing objectives. The ideal candidate will possess expertise in social media advertising, strong analytical skills, and a strategic mindset to maximize campaign performance and ROI.
Here’s what you’ll do:
•Social Media Ad Management: Execute and manage social media ad campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok.
•Vendor Negotiation: Negotiate with social media platforms and third-party vendors to secure optimal rates and placements for ad campaigns.
•Performance Monitoring: Utilize social media analytics tools to monitor and assess campaign performance, making data-driven adjustments to optimize results.
•Campaign Optimization: Implement strategies to continuously optimize ad placements, targeting, and creative elements to improve performance metrics like CTR, CPC, and ROAS.
•Budget Management: Track and manage ad spend across social media platforms, ensuring campaigns stay within budget and deliver a strong return on investment.
•Data Analysis: Analyze data from social media platforms and other sources to identify trends, insights, and opportunities for campaign improvement.
•Collaboration: Work closely with internal teams and external partners to align campaign goals, understand target audiences, and define key performance indicators (KPIs).
•Reporting: Prepare and deliver clear, actionable reports on social media campaign performance, insights, and recommendations to stakeholders.
•Creative Coordination: Collaborate with creative teams to ensure social media ads are engaging, on-brand, and aligned with campaign objectives.
•Industry Trends: Stay updated with social media trends, best practices, and emerging technologies to leverage new opportunities and enhance campaign strategies.
•Tool Utilization: Explore and implement new tools and methodologies for optimizing social media advertising and improving campaign performance.
Here’s what we’re looking for:
• Experience: Minimum of 3 years of experience in social media advertising and ad placement optimization, preferably within an agency or digital marketing environment.
• Negotiation Skills: Demonstrated ability to negotiate effectively with social media platforms and vendors for favorable ad placements and rates.
• Analytical Skills: Strong analytical skills with experience in interpreting social media metrics and data to drive actionable insights.
• Technical Proficiency: Proficiency in social media advertising platforms and analytics tools, including Facebook Ads Manager, Instagram Ads, LinkedIn Campaign Manager, and others.
• Data Tools: Familiarity with data analysis and visualization tools, and experience with social media tracking and tagging (e.g., Google Tag Manager).
• Metrics Understanding: Deep understanding of social media advertising metrics and KPIs such as CTR, CPC, CPA, and ROAS.
• Communication Skills: Excellent written and verbal communication skills, with the ability to effectively present findings and recommendations.
• Project Management: Ability to manage multiple social media campaigns and priorities simultaneously in a fast-paced environment.
• Passion for Learning: Enthusiastic about staying current with social media trends and learning new techniques in digital marketing.
• Educational Background: Bachelor’s degree in marketing, advertising, communications, or a related field; Master’s degree is a plus.