Job Description
Job DescriptionSalary:
Content Writing and Strategy Specialist
About Arctic Compressor
Arctic Compressor is a rapidly growing, family-owned manufacturing business located in Superior, Wisconsin, distributing its products exclusively through a nationwide dealer network. We take pride in delivering high-quality, innovative solutions while maintaining a passionate, driven, and results-oriented approach. Our team thrives on initiative, speed, and execution, continuously striving for achievement and excellence.
Overview
Are you a thoughtful and proactive Content Writer and Strategy Specialist (or other title) who can plan, create, and execute our content across multiple channels. This role requires strong organization, reliable follow-through, and the ability to write clear, effective content that aligns with our brand voice. The ideal candidate enjoys building structure, managing a content calendar, and collaborating with the marketing team to ensure consistent messaging across the company.
Key Responsibilities
Content Strategy Ownership and Planning
- Develop and manage the company-wide content strategy that supports marketing priorities, product launches, and sales initiatives.
- Schedule and maintain a content calendar for blogs, social media, product promotions, and seasonal topics based on digital strategy and insights.
- Work closely with the Marketing Manager and the Digital Marketing Specialist to ensure all content is planned, scheduled, and completed on time.
- Identify content gaps, opportunities, and themes that support brand awareness and market positioning.
- Use SEO principles, audience insights, and industry trends to guide content direction.
Copywriting Across Channels
- Write clear, accurate, and engaging content for blogs, newsletters, case studies, brochures, email campaigns, press releases, web pages, and social media posts.
- Ensure all content follows brand voice and brand guidelines.
- Produce technical-focused content that remains accurate and easy to understand.
Social Media Content Creation and Management
- Manage Arctic Compressors social media presence by creating posts, scheduling content, and engaging with followers where applicable.
- Develop captions, short updates, and other content that aligns with the content calendar and company priorities.
- Track and record social media performance metrics.
- Work with the Digital Marketing Specialist to make sure visual and written content align.
Case Studies, Testimonials, and Long-Form Content
- Create customer testimonials, case studies, and product stories that highlight real results and real customer experiences.
- Work with the sales team to gather information from the field and turn it into usable marketing content.
- Write long-form or technical content that supports product education and industry topics.
Technical Writing and Product Support Content
- Assist with writing product-focused content such as feature descriptions, product manuals, product pages, FAQs, and supporting educational materials.
- Collaborate with product experts to ensure accuracy and clarity.
Cross-Department Collaboration
- Work with marketing, sales, and product teams to gather needed details and ensure consistent messaging.
- Partner with designers and team members to ensure written content is paired with the right visuals.
- Help keep content projects moving forward through clear communication and reliable follow-up.
Market Research, VOC Insights, and Audience Feedback
- - Conduct market research to understand customer needs, industry conversations, and communication trends.
- Gather and organize Voice of Customer (VOC) insights through interviews, surveys, social engagement, and feedback loops.
- Analyze audience responses to content and social media to identify themes, patterns, and improvement areas.
- Use insights to refine messaging, improve content quality, and guide future content planning.
- Collaborate with the marketing and sales teams to integrate real-world customer feedback into case studies, product stories, and educational content.
Performance Monitoring and Reporting
- Track performance across blogs, emails, and social media using available analytics tools.
- Document metrics and provide recurring performance updates.
- Make recommendations for improvements based on data.
Education and Experience
- Bachelors degree preferred in Marketing, Communications, Journalism, English, or a related field.
- 3 or more years of experience in content strategy, copywriting, or digital marketing.
- Experience managing a content calendar and delivering content consistently.
Technical Skills
- Strong writing, editing, and proofreading abilities across digital and print formats.
- Experience writing for different content tiers and different types of audiences.
- Familiarity with content management systems such as WordPress.
- Understanding of SEO principles and basic content analytics.
- Ability to write web copy, email campaigns, and long-form content.
Core Competencies
- Organized and dependable with the ability to manage multiple projects.
- Clear communicator who can collaborate across departments.
- Independent thinker who is comfortable planning and executing content without constant oversight.
- Ability to translate technical information into accessible messaging.
- Resourceful and able to adapt to shifting priorities.
Preferred Qualifications
- Experience in B2B, manufacturing, industrial, or technical markets.
- Familiarity with public relations and writing press releases.
- Understanding of brand strategy and brand consistency.
Key Deliverables
- A maintained content calendar with steady output across all channels.
- High-quality blogs, emails, case studies, social posts, and web copy that follow brand guidelines.
- Regular reporting on content and social media performance.
- Recommendations that support sales initiatives and product marketing.
Why Join Arctic Compressor?
At Arctic Compressor, we are passionate about growth, achievement, and creating results. We believe in fostering a team-oriented atmosphere where individuals can take pride in their work and make a real impact. If you are an ambitious, independent, and innovative content strategist ready to elevate a brands storytelling, we want you on our team.
Apply today and bring your passion for content, creativity, and execution to Arctic Compressor!