Digital Analytics Lead

Verndale

Boston, MA, USA

Published: 6/14/2022

Full Time

Job Description

About the Digital Analytics Lead Position

The qualified candidate will be an analytics and tag management expert tasked with becoming the trusted advisor for our clients and internal teams. The role requires a deep knowledge and understanding of all aspects of digital marketing, particularly with regard to data, web analytics, tag management, and search engine optimization (SEO).

In this role, you will need to understand digital analytics (i.e. Google Analytics, Adobe Analytics, etc.), have the skills necessary to implement required tracking via tag management (i.e. Google Tag Manager, Tealium, ADM, etc.), and understand data collection and consolidation practices to tell a story with data.

You should know how to determine if a platform is performing properly to collect user data, how to analyze the information, how to extrapolate the information, how to present the information, and how to connect all the pieces of a story for better optimization moving forward.

You will support Verndale’s digital marketing offerings. You must be comfortable and capable of both planning digital marketing programs and executing them, as well as utilizing a variety of marketing technology tools to support and analyze those efforts.

Responsibilities

Implement analytics configurations for Google Analytics including Google Analytics 4 (GA4) via Google Tag Manager
Implement tracking and other data via tag management systems
Identify client objectives, develop KPI frameworks and map suitable analytics solutions to ensure that all required performance data can be reliably tracked and reported
Communicate analytics requirements and best practices to developers and other internal/external functions
Produce analytics audit reports for corrective or advanced tracking and data collection architectures, via Google Analytics
Consult with internal teams and clients to develop and execute digital marketing strategies that align with their business goals and objectives
Educate clients on the importance of online measurement and provide best practice guidance for technical aspects of analytics
Provide instruction on campaign tagging and additional on-site tracking
Understand A/B and multivariate testing and how it can be applied to design/UX decisions
Understand processing, cleansing, and verifying the integrity of data used for analysis
Work with engineering teams to implement and customize digital marketing platforms according to client needs
Conduct audits and regular analysis related to SEO, content, analytics, and other agreed-upon aspects with our clients
Understand onsite, technical, and offsite SEO best practices (as well as tracking systems).
Identify opportunities to add additional value to clients
Support the growth of the digital marketing team through activities including deck creation, research, and ability to communicate service offerings
Actively mentor colleagues while committing to your own ongoing professional development

Qualifications

3-5 years’ experience in web analytics (Google Analytics, Adobe, etc.), tag management (GTM, DTM, Tealium, etc.), , and technical SEO (Required)
Data-oriented personality (Required)
Strong technical acumen and excellent communication and presentation skills required (Required)
Dashboard development experience with tools such as Google Data Studio, Power BI, Tableau, etc. (Required)
Experimentation or A/B testing experience and exposure with tools such as VWO, Optimizely, or Google Optimize (Good to have)
Experience using query languages such as SQL or R (Good to have)
Personalization planning and implementation experience is a plus (Good to have)
Paid search or marketing automation experience is a plus (Good to have)
Experience with marketing automation systems such as Marketo and Eloqua (Not necessary but would be nice)
Familiarity with digital experience platforms such as Sitecore, Optimizely, AEP, etc. (Good to have)
University/college degree (Required)

Ten Great Reasons to Work at Verndale

We are a rapidly growing company that is just as scrappy and entrepreneurial today as when we were founded in 1998.
We are relentlessly curious, and enthusiastically solve our client’s complicated business problems through technology, data, and design.
We foster a culture that enables every person in the organization to do the best work of their career.
We offer regular training and professional development to move careers forward.
Client and employee satisfaction are our two most important business metrics.
We celebrate and champion diversity, equity, and inclusion.
We offer generous paid company holidays, vacation, and paid sick time to every employee starting on day one.
We offer top-of-the-line Health Insurance, plus monthly perks customized to meet individual employees’ needs.
We support a healthy work/life balance.
We are fully remote enabled and embrace the evolving definition of the workplace.

About Verndale

Verndale is a customer experience agency, purpose-built to help marketing and technology leaders connect the dots of the consumer journey. From our offices in Boston, Los Angeles, Minneapolis and Quito, we design and build digital experiences, and enable marketing technologies that bring brands and their customers together.

We know that in order to go great work, you have to make work great. Verndale is committed to always being a company that celebrates diversity, equality and inclusion. We strive to recruit and retain people who are committed to creating the climate of respect that is essential for individual and company success. Verndale's services are built around a core methodology that encompasses Growth Strategy, Experience Design, Technology Enablement, and Experience Optimization.Learn more at www.verndale.com

Compensation & Benefits

Verndale is proud of the fun, diverse, and respectful company environment we enjoy on a daily basis. Competitive compensation and comprehensive coverage for medical, dental, life, disability and a 401(k) savings plan are offered to all full-time employees. Ample company paid holidays and personal time off make having a work-life balance possible. For some roles, remote work is a definite possibility; we believe in hiring the best and keeping our own happy and motivated.

Verndale is an Equal Opportunity Employer. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

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