Job Description
Job DescriptionSalary:
Job Title: Director of Social Media
Department: Communications
The Director of Social Media is passionate about all things social. The Director will develop social media strategies for our clients, integrating paid, owned, earned and share platforms to deliver social media programs that build reputations and drive business results.
This role is responsible for
optimizing the integrated social media process, managing workflow of a cross-functional team of communicators, creatives, media planners and analysts, and ensuring social programs are continually improving.
Core Responsibilities
- Partners with Falls & Co. account team members to understand the marketing and communications objectives and determine if and how organic and influencer social programs can help clients achieve business objectives
- Works with a cross functional team of communicators and creatives across the agency to deliver social media campaigns and calendar content that build and protect client brands
- Manages a team of content creators and strategists in the development and execution of social media and influencer campaigns
- Establishes reporting processes; analyzes social program performance and uses insights to shape strategy
- Identifies new social trends and emerging platforms. Counsels agency colleagues and clients on how the new trends or platforms impact social programs
- Manages and clearly communicate timelines, budget and resource needs for agency, client and external partner teams
- Manages and optimizes the social process, workflow, documentation, measurement and creative standards
- Lead strategist for Falls and Cos social media platforms
- Identifies any issues and resolves them in a timely manner
- Identifies, manages and optimizes 3rd party tools and vendor relationships for social listening, reporting, influencer research, post scheduling and posting.
- Presents ideas and work to the client with professionalism, enthusiasm and integrity
Requirements for Success
- Live the firms Guiding Principles of Accountability, Alignment, Initiative and Resiliency. Possess the desire, understanding, ability and commitment to effectively translate Guiding Principles into daily behaviors and actions
- Oversee quality standards and client-service functions, including but not limited to, planning, problem solving and strategic counsel
- Encourage, and live, a continuous growth message that is communicated and understood by teams
- Leverage high emotional intelligence to lead and empower account teams and spearhead positive group dynamics. Includes team building within small to large groups of individuals
- Actively participate in the firm's thought leadership platform
- Exhibit resourcefulness by bringing fresh, innovative ideas to the firm for the benefit of your clients, colleagues, and firm
- Demonstrate a strong working knowledge of a clients business strategy and objectives, products, markets, and target audiences
- Operate in a flexible and adaptive manner within a fast-paced firm environment while delivering the following: a consistent quality of work; exceptional attention to detail; effective project management; responsiveness to client; basic budget management
- Comply with all policies, procedures, standards and firm rules and expectations
Qualifications
- Bachelor's or higher degree
- 7+ years experience leading organic social media strategy and campaigns at an agency or in-house. Agency experience preferred.
- Experience managing online marketing and social management tools
- Expert in Instagram, TikTok, YouTube, LinkedIn, Facebook, Twitter
- 3+ years managing content creators or agency resources
- Proficiency in Word, Excel, and PowerPoint applications; knowledge of industry monitoring and measurement data systems
- Must have availability Monday - Friday between the hours of 8:00 a.m.- 5:00 p.m.
- Travel, including overnight, required at times