Assisted Living Admission Liaison/Marketing Liaison

Job Description

Job Description

Position Summary
The Admission & Marketing Liaison serves as the primary point of contact for prospective residents, families, and referral partners. This role bridges clinical understanding with strategic outreach, ensuring smooth admissions and promoting the facility’s services to the broader community. The liaison plays a vital role in enhancing occupancy, maintaining compliance, and upholding the facility’s reputation for compassionate, high-quality care.

Key responsibilities:
Admissions Coordination
• Guide families and residents through the admission process with empathy and professionalism
• Conduct tours, assessments, and intake interviews
• Collaborate with clinical and administrative teams to ensure readiness for new admissions
• Maintain accurate documentation in EMR systems and ensure compliance with state regulations
Marketing & Outreach
• Develop and execute outreach strategies targeting case managers, hospitals, senior centers, and referral networks
• Represent the facility at community events, health fairs, and professional networking opportunities
• Create and distribute marketing materials tailored to diverse audiences
• Monitor and report on occupancy trends, referral sources, and campaign effectiveness
Communication & Relationship Management
• Serve as a liaison between families, residents, and staff during the transition into care
• Respond promptly to inquiries and provide clear, compassionate information about services and pricing
• Build and maintain strong relationships with referral partners and community stakeholders

Qualifications
• Experience in healthcare admissions, marketing, or case management (assisted living or long-term care preferred)
• Strong understanding of Minnesota-specific assisted living regulations and ADA compliance
• Excellent interpersonal, written, and verbal communication skills
• Proficiency in EMR systems and clinical documentation
• Ability to work independently and collaboratively in a fast-paced environment

Preferred Skills
• experience with social work is a plus
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