Assistant Studio Manager
Job Description
Job DescriptionPerks of the Job
- Free BODYBAR Pilates drop in classes
- Competitive pay + performance-based bonuses
- Opportunities for growth within a fast-growing brand
- Discounts on BODYBAR apparel
- Flexible scheduling to support work/life balance
Who We Are
BODYBAR Pilates is a fast-growing boutique fitness franchise delivering dynamic Pilates workouts through our signature BODYBAR methodnow in studios across the U.S. Were on a mission to set the industry standard in how Pilates is taught and experienced, with a focus on strength, form, and most of allCHEER. From the studio floor to the front desk, our team leads with positivity, passion, and purpose.
Role Overview
The Assistant Studio Manager is responsible for driving studio growth through new member acquisition, lead conversion, community outreach, and sales team leadership. This role owns the front-end revenue engine of the studio and ensures consistent execution of sales systems, follow-up, and local brand presence.
This is a results-driven leadership role focused on filling classes, growing memberships, and building strong relationships in the community.
Primary Responsibilities
Sales & Revenue Growth
Own monthly and quarterly new member sales goals
Convert leads through calls, texts, emails, and in-studio conversations
Monitor and improve lead response time, booking rate, and close rate
Actively sell memberships, packages, promotions, and events
Track daily and weekly sales KPIs and report performance to ownership
Identify missed opportunities and implement corrective actions quickly
Sales Team Leadership & Accountability
Train, coach, and develop Sales Associates to confidently sell memberships
Set clear daily sales expectations and monitor execution
Role-play sales conversations and objection handling regularly
Review sales activity, follow-ups, and performance metrics
Hold the sales team accountable to studio standards and conversion goals
Build a positive, motivated, and goal-oriented sales culture
Ensure studio cleanliness and presentation at all times
Community Outreach & Local Marketing
Plan and execute consistent community outreach initiatives
Build relationships with local businesses, schools, apartment complexes, and events
Coordinate pop-ups, partnerships, and referral opportunities
Represent the studio at local events and networking opportunities
Drive awareness and lead generation outside the studio walls
Support social media and local promotions through in-person activation
Client Experience & Retention Support
Ensure first-class experience converts to membership
Personally connect with prospects, new members, and VIP clients
Support retention initiatives through relationship-building and follow-up
Gather feedback from prospects and members to improve the sales journey
Partner with the Studio Manager on retention strategies and member engagement
Systems, Organization & Execution
Ensure all leads are properly logged, contacted, and followed up with
Maintain accurate notes and pipeline tracking in CRM systems
Execute promotions, challenges, and sales campaigns with consistency
Follow established sales processes and continuously refine them
Maintain studio professionalism and brand standards at all times
Key Performance Indicators (KPIs)
New memberships sold
Lead-to-booked-class conversion rate
First-class-to-member conversion rate
Follow-up completion rate
Community outreach leads generated
Sales team performance and consistency
Qualifications
Proven experience in sales, fitness sales, or service-based sales leadership
Strong communication, follow-up, and closing skills
Comfortable with accountability, metrics, and performance tracking
Confident leader who can coach, motivate, and correct in real time
Self-starter with high energy and growth mindset
Passion for fitness, community, and relationship-based selling
Success Looks Like
Classes are full and memberships are growing month over month
Leads are contacted quickly and consistently
Sales team knows exactly what to do every shift
Studio has a strong presence in the local community
Revenue goals are met or exceeded
Ownership can trust that sales and growth are being actively managed