SOCIAL MEDIA AND DIGITAL MARKETING SPECIALIST

Job Description

Job Description

We are looking for team members who want to be a part of a growing hospitality group! Made up of 5 award-winning brands (Buffalo Wild Wings, Limestone BBQ and Bourbon, eggspectation, Jersey Mike’s Subs, Buffalo Wild Wings GO) we offer many opportunities for growth across franchise and independent brands.

Position Overview:

High 5 Hospitality is seeking a creative and strategic Social Media & Digital Marketing Specialist to elevate the online presence of our growing portfolio of brands. This role is ideal for a content creator and storyteller who thrives in a fast-paced environment, brings bold ideas to the table, and understands how to connect with digital audiences in the hospitality and restaurant space.

• Key Responsibilities:

• Develop and execute tailored social media strategies for multiple brands including Buffalo Wild Wings, Limestone BBQ and Bourbon, eggspectation, Jersey Mike’s, and BWW GO.

• Create engaging and brand-aligned content such as graphics, video, and copy across platforms like Instagram, Facebook, TikTok, and LinkedIn.

• Actively manage social media communities—responding to messages, comments, and reviews in a professional and timely manner.

• Leverage scheduling and analytics tools (e.g., Meta Business Suite, Sprout Social) to plan, monitor, and report on campaign performance.

• Collaborate with internal departments (HR, Operations) to support recruitment marketing, events, promotions, and product launches and external vendors for geofencing, retargeting, and banner ads.

• Stay informed on emerging digital trends and competitor activity to keep our strategy fresh and impactful.

• Support paid advertising campaigns through content creation and basic ad management.

• Assist with email marketing and minor website content updates as needed.

• Learn and implement Toast and Jersey Mike’s marketing platforms to drive restaurant traffic and guest engagement.

Qualifications:

• 1–3 years of experience in social media or digital marketing roles.

• Strong content creation skills using tools like Canva and Adobe Creative Suite.

• Excellent writing and verbal communication abilities.

• Experience using social media scheduling and analytics platforms.

• Highly organized with the ability to prioritize multiple projects.

• Passion for hospitality, food culture, and community engagement

• Preferred Skills:

• Photography and video editing

• Familiarity with paid social/digital ads (Meta, Google, etc.)

• Ability to adjust brand voice for different audiences and platforms

• Experience working in restaurant or hospitality marketing

• Basic understanding of SEO best practices and how they apply to content strategy

We offer

• Competitive pay

• Discounted meals

• Tuition Reimbursement

• Benefits and PTO (based on meeting hours requirements)

• 401k

• Values - based leadership

• Opportunity for Advancement

• Flexible scheduling

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