Public Relations/Communications Director - Terlato Wines

Benchmark Consulting

Rutherford, CA, USA

Published: 6/14/2022

Full Time

Job Description

Position Summary:

The Public Relations / Communications Director is responsible for leading key elements of communications and stakeholder relations by building consumer/ customer/ trade/ community / and internal awareness and engagement for multiple Terlato Brands.

This role is a strategic function of the organization which oversees essential pieces of our Family and suppliers’ overall positioning through the articulation of brand stories, in a proactive and relevant manner; both externally and internally.

With a brand-focused mindset, this role must strategically determine how to reach a wide variety of influencersthrough creative messaging and signature experiences, so that they in turn become third party endorsers ofTerlato’s brands to a broader audience.

The Public Relations / Communications Director will be expected to creatively communicate and activate thestrategic objectives of their designated brands and suppliers as well as oversee internal and external communications and media relations. The Public Relations / Communications Director will partner with Sales, Marketing, DTC, Digital and Hospitality to assist in the development of brand-centric communications platforms and will be expected to work collaboratively in a cross-functional environment.

The role also requires strong portfolio skills, communications management of multiple brands as well experience incontract negotiations, outside agency management, large and small-scale sponsorships activation and accurate budget management.

KEY RESPONSIBILITIES/ACCOUNTABILITIES:

Develop and deliver effective public relations and communications strategies for specific Terlato brands and the Terlato Organization as a whole.
Initiate, support and manage Executive communications internally and externally including media interviews and press releases.
Manage the company’s brand and reputation by ensuring consistent messaging across all platforms.
Collaborate on internal communications, including updates to employees and management.
Serve as the company spokesperson to media and other organizations.
Assess and report on the effectiveness of communication strategies.
Support Sales & Marketing objectives by contributing to the brand building process aimed to drivegrowth in strategic markets through effective brand PR communications.
Ensure PR campaigns are executed with delivery against measurable ROI targets while at the sametime driving brand awareness and engagement.
Collaborate closely with Headquarters, Sales, Marketing, DTC, Digital and Hospitality to support theeffective delivery of Brand PR and Corporate Communications campaigns.
Work closely with Executive and senior leaders to support the delivery of strategic messagesand effective stakeholder management across the enterprise.
Increase the volume and favorability of PR coverage for Terlato’s brands in the US.
Establish an effective and disciplined PR calendar, working in close consultation with internal stakeholders to maximize PR’s efficiency and impact.
Act as key Terlato liaison with critical scoring publications such as Wine Spectator, Vinous, Wine Advocate, Jeb Dunnuck and Wine Enthusiast.
Provide strategic input and consultancy to senior leaders on PR strategies and brand campaigns.
As needed, manage external PR agencies and internal resources, ensuring appropriate efficiency,expertise, and return-on-investment.
Act as integral part of brand planning and, in turn, drive strategy around activation of brand platforms and positioning.
Represent company at select industry conferences, media events, seminars, tours and other consumer/trade events both on and off site.
Develop and execute regular producer visits throughout the US, targeting key media meetings and opportunities. Ability to travel domestically on a semi-regular basis and internationally as needed.
Develop and maintain dynamic relationships with influential scoring media contacts at M. Shanken Communications and other key trade publications.
Responsibilities for managing other key media include:
- Wine media
- Trade media
- Lifestyle media
- Consumer media
- Key luxury publications
- Regional publications

QUALIFICATIONS:

- - 7-10+ years of Marketing Communications, Corporate Communications or Public Relations experience in a variety of functional roles, which show steady progression.
  - Established communications leadership skills, executive presence and the ability to inspire confidence and manage up by utilizing influence.
  - High level of interpersonal skills and integrity.
  - Excellent judgment and business prowess.
  - Highly collaborative and flexible team player.
  - Self-starter with the ability to forge relationships and add value to PR and Marketing teams.
  - Ability to participate in consumer-facing crisis management initiatives by identifying opportunities and minimizing risks.
  - Viewed as capable and calm, particularly while navigating sensitive matters.
  - A creative visionary that can proactively imagine the next important communication opportunity -- and effectively implement it.
  - Leads by example and sets high standards for responsiveness and quality work.
  - Exceptional writing, editing and technical proficiency in a business setting.
  - A creative, strategic and practical thinker who has proven to be results oriented.
  - Possess a deep understanding of the global wine business and of the three-tier distribution system.
  - Proven ability to work independently and professionally across functional and department lines.
  - Business and financial acumen as evidenced by managing budgets and projects.
  - Change management skills and flexibility.
  - Strong project management, detail orientation and follow-up skills.
  - Established process to effectively measure, assess impact and continuously improve external public relations programs.
  - Internal and external crisis/issues management.
  - Effective project management skills including the ability to manage multiple high priority projects effectively in fast paced environment

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