Job Description
Job DescriptionMarketing & Social Media Specialist
Rock Island Lake Club – Sparta, New Jersey
Position Summary
Rock Island Lake Club is seeking a creative, organized, and results-driven Social Media Specialist to elevate our online presence and showcase the unforgettable wedding experiences that make our venue one of New Jersey’s premier lakefront wedding destinations. This role will be responsible for creating engaging content, growing brand awareness, managing social media platforms, and helping convert prospective couples into venue tours and bookings. Rock Island Lake Club is a weddings-only venue that hosts one wedding per day, providing an exceptional and personalized experience for every couple.
Key ResponsibilitiesContent Creation & Storytelling
- Capture and create high-quality photo, video, and short-form content during weddings, venue tours, styled shoots, and special events.
- Develop engaging Instagram Reels, TikTok videos, Stories, Pinterest content, and Facebook posts.
- Highlight venue features, wedding trends, behind-the-scenes moments, staff spotlights, and real wedding stories.
- Coordinate with photographers, videographers, planners, and vendors to source and share content.
Social Media Management
- Manage and maintain all social media channels, including Instagram, Facebook, TikTok, Pinterest, and emerging platforms.
- Plan and execute a content calendar aligned with marketing goals and booking objectives.
- Monitor engagement, respond to comments and messages, and foster an active online community.
- Stay current with social media trends, platform updates, and best practices.
Brand Growth & Marketing
- Develop campaigns that increase reach, engagement, venue tours, and inquiries.
- Collaborate with the sales and coordination teams to promote open houses, tours, special events, and venue offerings.
- Assist with influencer partnerships, vendor collaborations, and user-generated content initiatives.
- Support email marketing campaigns and website content updates as needed.
Analytics & Reporting
- Track and analyze social media performance metrics.
- Prepare monthly reports on audience growth, engagement, website traffic, and lead generation.
- Recommend strategies to improve performance and achieve marketing goals.
Qualifications
- Strong photography, videography, and content editing skills.
- Proficiency with Canva, Adobe Creative Suite, Microsoft Office
- Excellent writing, communication, and storytelling abilities.
- Knowledge of Instagram, TikTok, Facebook, Pinterest, and social media analytics platforms.
- Ability to work evenings and weekends as needed to capture wedding and event content.
- Passion for weddings, hospitality, and creating memorable customer experiences.
Key Success Metrics
- Growth in social media followers and engagement.
- Increased website traffic and venue inquiries from social channels.
- Growth in tour bookings and lead generation.
- Consistent production of high-quality content aligned with the Rock Island Lake Club brand.
- Positive audience interaction and community engagement.
Location: Sparta, NJ
Employment Type: Full-Time
Reports To: Venue Management
Schedule: Wednesday to Sunday, 9AM - 5PM on non event days / event days dependent on content creation needs of the event