Job Description
Job Description
M4 Knick is a growing provider of engineered liquid analysis systems serving industrial and municipal markets across North America. We specialize in pH/ORP, conductivity, and oxygen measurement solutions—delivering sensors, analyzers, transmitters, and automated systems to leading organizations such as Anheuser-Busch, Duke Energy, and ExxonMobil.
As we continue to expand, we are focused on delivering high-quality solutions and exceptional customer support. We are looking for a driven and collaborative Marketing Manager to help accelerate our growth and strengthen our market presence.
Position Overview
The Marketing Manager will lead and execute marketing initiatives that drive revenue growth, increase brand awareness, and deepen customer engagement. This role oversees day-to-day marketing activities including content creation, digital campaigns, events, and brand management.
This individual will work closely with Sales, Product Management, and Business Systems to ensure marketing strategies align with lead generation efforts and overall business goals.
Requirements
Key Responsibilities
Marketing Strategy & Execution
- Develop and implement marketing strategies aligned with company growth objectives
- Translate business goals into actionable, multi-channel marketing plans and campaigns
Content & Brand Management
- Oversee development of marketing content including video, website materials, technical documents, and promotional assets
- Ensure consistent brand messaging and clear communication of value propositions
Digital Marketing & Lead Generation
- Manage digital marketing efforts including email campaigns, social media, and online advertising
- Drive lead generation initiatives and support pipeline growth
- Stay current on emerging trends, including AI tools, search behavior, and Generative Engine Optimization (GEO)
Website & Digital Presence
- Maintain and optimize website content, structure, and performance
- Collaborate cross-functionally to improve user experience and digital effectiveness
Sales Alignment & Support
- Partner with Sales to support lead generation, follow-up strategies, and customer engagement
- Develop marketing tools and resources that enhance the sales process
Team Leadership & Project Management
- Lead, prioritize, and coordinate marketing initiatives across the team
- Ensure timely execution of projects aligned with business priorities
Events & Customer Engagement
- Plan and execute trade shows, customer events, and webinars
- Align event strategy with broader marketing and sales objectives
Qualifications
- Strong understanding of multi-channel marketing strategy
- Experience with content development, digital marketing, and brand management
- Ability to manage multiple priorities in a cross-functional environment
- Strong communication and collaboration skills
- Experience managing websites and digital platforms
- Results-oriented with the ability to connect marketing efforts to business outcomes
- Demonstrated curiosity and willingness to learn emerging tools and technologies, including AI
- Minimum of 2 years of management or team leadership experience
- Experience in B2B or industrial marketing is preferred
Why Join M4 Knick?
- Be part of a growing organization with strong industry momentum
- Work alongside collaborative teams across sales, product, and operations
- Opportunity to shape marketing strategy and directly impact business growth
- Exposure to innovative technologies and evolving digital marketing trends
Marketing Strategy & Execution
- Develop and implement marketing strategies aligned with company growth objectives
- Translate business goals into actionable, multi-channel marketing plans and campaigns
Content & Brand Management
- Oversee development of marketing content including video, website materials, technical documents, and promotional assets
- Ensure consistent brand messaging and clear communication of value propositions
Digital Marketing & Lead Generation
- Manage digital marketing efforts including email campaigns, social media, and online advertising
- Drive lead generation initiatives and support pipeline growth
- Stay current on emerging trends, including AI tools, search behavior, and Generative Engine Optimization (GEO)
Website & Digital Presence
- Maintain and optimize website content, structure, and performance
- Collaborate cross-functionally to improve user experience and digital effectiveness
Sales Alignment & Support
- Partner with Sales to support lead generation, follow-up strategies, and customer engagement
- Develop marketing tools and resources that enhance the sales process
Team Leadership & Project Management
- Lead, prioritize, and coordinate marketing initiatives across the team
- Ensure timely execution of projects aligned with business priorities
Events & Customer Engagement
- Plan and execute trade shows, customer events, and webinars
- Align event strategy with broader marketing and sales objectives
Qualifications
- Strong understanding of multi-channel marketing strategy
- Experience with content development, digital marketing, and brand management
- Ability to manage multiple priorities in a cross-functional environment
- Strong communication and collaboration skills
- Experience managing websites and digital platforms
- Results-oriented with the ability to connect marketing efforts to business outcomes
- Demonstrated curiosity and willingness to learn emerging tools and technologies, including AI
- Minimum of 2 years of management or team leadership experience
- Experience in B2B or industrial marketing is preferred
Why Join M4 Knick?
- Be part of a growing organization with strong industry momentum
- Work alongside collaborative teams across sales, product, and operations
- Opportunity to shape marketing strategy and directly impact business growth
- Exposure to innovative technologies and evolving digital marketing trends
BenefitsEqual Opportunity Employer
M4 Knick is an equal opportunity employer and is committed to fostering an inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.
M4 Knick is an equal opportunity employer and is committed to fostering an inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.