Job Description
Job Description
Internal Marketing Specialist - Paid Ads, Funnels, & Content
We're heading into 2026 with clear growth targets and are bringing paid advertising and content fully in-house. This role is designed for a marketer who wants ownership, measurable impact, and upside, not just a salary.
We're starting this position in the $28.00 to $39.00 an hour base range, with the intention to reward long-term success, performance improvements, and reduced cost per acquisition through future compensation growth and incentives.
What You'll Own
- Build, manage, and optimize Google Ads (Search, Local Services, Display, YouTube)
- Build, manage, and scale Meta Ads (Facebook & Instagram)
- Design, launch, and optimize sales funnels (traffic → landing pages → conversion)
- Improve cost per lead, cost per appointment, and overall conversion efficiency
- Create ad-focused video content (short-form and long-form)
- Create image-based ad creative and visual assets
- Test offers, messaging, and creative with speed and discipline
- Track results, report clearly, and make data-driven decisions
- Work directly with leadership to align marketing with revenue goals
What We're Looking For
- Hands-on experience running Google Ads and Meta Ads
- Familiarity with sales funnels, landing pages, and conversion optimization
- Comfortable creating and editing video content
- Comfortable creating image-based ad creative
- Strong understanding of performance metrics (CPA, CPL, ROAS, conversion rate)
- Self-directed, accountable, and execution-focused
- Experience in local services or home services is a plus, but not required
Compensation Philosophy
- Base Salary: $28.00 to $39.00 an hour, depending on experience
- Upside: Increased compensation tied to performance, efficiency gains, and long-term results
- This role is designed to grow as the marketing engine scales and proves ROI
- We are willing to pay more over time for demonstrated results, ownership, and consistency
- Comprehensive benefits:
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Health, dental, and vision insurance (minimal employee cost)
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401(k) with up to 4% company match
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6 Paid Holidays
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1 hour paid sick leave for every 40 hours worked
- Vacation accrual that grows with your tenure, rewarding you for staying and building your career with us
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Why This Role Is Different
- Real ownership, not agency handoff work
- Clear expectations and measurable success metrics
- Direct impact on revenue and growth
- Leadership that understands marketing is an investment, not an expense
- Opportunity to help define how we market for years to come
Role Details
- Full-time, in-house position
- Immediate start available
- Growth-oriented company with a clear direction heading into 2026
If you're confident in your ability to drive results, optimize funnels, and continuously improve performance-and want a role where success actually increases your upside-we want to talk.