Digital Content Creator & Marketing Coordinator
Job Description
Job Description
Digital Content Creator & Marketing Coordinator
Mount Zion Offroad – York, PA
Mount Zion Offroad is Pennsylvania’s premier Jeep, truck, and 4x4 shop—specializing in performance upgrades, custom builds, fabrication, and off-road solutions. We’re looking for a passionate, highly creative, and strategically minded Digital Content Creator & Marketing Coordinator to elevate our brand, tell authentic stories, grow our community, and expand our digital footprint across all platforms.
Job Responsibilities
Content Planning & Strategy
- Plan and execute both long-form and short-form content across social media platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn).
- Conduct content strategy brainstorming sessions with the service and management teams to align messaging with current builds, promotions, and business goals.
- Develop content that tells compelling stories aligned with the stylistic voice, personality, and culture of Mount Zion Offroad.
Content Creation & Media Production
- Capture, edit, and produce engaging photos, video, motion graphics, and graphic design content that highlights builds, services, events, and the off-road lifestyle.
- Attend, film, and photograph company outings, rides, events, and industry shows for promotional use.
- Develop branding assets, promotional materials, and occasional merchandise designs.
- Manage and grow our presence through Meta Business Suite, TikTok, YouTube Studio, and other relevant platforms.
Campaigns, Advertising & Reporting
- Create and manage paid advertising campaigns on Meta, Google, and other platforms as needed.
- Conduct monthly corporate marketing reports, including audience metrics, performance analytics, and viewership trends.
- Complete weekly labor reports related to marketing workload and project completion.
- Create and execute marketing campaigns that increase brand awareness, community engagement, and lead generation.
Website, SEO & CRM
- Maintain and update the Mount Zion Offroad website with fresh content, promotions, project features, and landing pages.
- Implement SEO best practices to improve search visibility and organic traffic.
- Use CRM tools to track leads, customer engagement, and campaign performance.
Partnerships & B2B Development
- Pursue and strengthen B2B relationships with parts vendors, manufacturers, and industry partners.
- Collaborate to create branded content such as install videos, product reviews, walkthroughs, and promotional showcases.
Brand Representation
- Serve as a creative voice and on-camera presence for content.
- Represent the Mount Zion Offroad brand with authenticity and professionalism.
General Duties
- Assist with marketing-related errands, shop coverage needs, or miscellaneous tasks that support the marketing and service departments.
Ideal Candidate Qualifications
Professional Skills
- Strong background in storytelling, branding, and visual communication.
- Experience in graphic design, motion graphics, video editing, and content production.
- Capable of managing multiple projects simultaneously, meeting deadlines, and staying organized.
- Experience using Meta Business Suite, analytics dashboards, and content scheduling tools.
- Strong written and verbal communication skills.
- Basic experience with CAD software such as SolidWorks or Fusion (bonus).
- Familiarity with SEO strategy, CRM tools, and digital marketing fundamentals.
Personal Traits
- Passionate automotive/off-road enthusiast with curiosity for the aftermarket industry.
- Creative, self-driven, and eager to bring ideas to life.
- Comfortable being both behind and in front of the camera.
- Detail-oriented with a keen sense for emerging trends, storytelling, and visual style.
Expected Weekly Workload Output
To maintain a consistent and engaging content flow, the ideal candidate can produce:
- 4–6 Stories per day (Instagram, TikTok, Facebook)
- 3 Reels/Shorts per week (Instagram, TikTok, Facebook, YouTube, LinkedIn)
- 2 Horizontal long-form videos per month (YouTube)
This workload ensures steady growth, community engagement, and lead generation.
Why Join Mount Zion Offroad?
- Work with a passionate team in the off-road and performance industry.
Ideal Candidate Qualifications
- Bachelor’s degree in Media Arts, Marketing, Communications, Digital Media, or a related field (or equivalent professional experience).
- Strong background in storytelling, branding, and visual communication.
- Experience in graphic design, motion graphics, video editing, color grading, audio mastering and content production.
- Capable of planning and executing short-form and long-form content strategies.
- Ability to handle multiple projects simultaneously while meeting deadlines.
- Experience with Meta Business Suite, analytics dashboards, and content scheduling tools.
- Strong written and verbal communication skills.
- Familiarity with SEO, CRM systems, and website management.
- Basic experience with CAD software such as SolidWorks or Fusion (bonus).
- Automotive enthusiasm and understanding of the off-road or aftermarket industry is a major plus.
- Comfortable being both behind and in front of the camera.
- Familiarity with wireless microphones, gimbal, basic drone operation.
- Creative, self-motivated, and detail-oriented with a strong sense for storytelling and visual style.
If you’re ready to roll up your sleeves and turn automotive passion, creativity, and storytelling into a career, we’d love to hear from you!
Company DescriptionMount Zion Offroad is Pennsylvania’s premier Jeep, truck, and 4x4 shop, specializing in performance upgrades, custom builds, and off-road solutions.
Company Description
Mount Zion Offroad is Pennsylvania’s premier Jeep, truck, and 4x4 shop, specializing in performance upgrades, custom builds, and off-road solutions.