Job Description
Job Description
We’re seeking a Marketing Specialist to support the execution of targeted marketing strategies within the dental and healthcare industries. This role is ideal for a creative, relationship-driven professional who thrives in a collaborative, customer-focused environment. The position emphasizes strategic outreach, partnership development, and brand growth through both traditional and emerging marketing channels.
Key Responsibilities
Execute marketing strategies and outreach campaigns in collaboration with leadership to strengthen brand presence across dental, medical, and CPA networks.
Develop and maintain relationships with associations, professional groups, podcasts, influencers, and key B2B partners.
Support the ABC Program for CPAs, managing communication cadence and engagement strategies for top-tier partners.
Coordinate marketing logistics with part-time support staff, ensuring smooth execution of campaigns and events.
Assist with website updates and online content; contribute to the company’s growth across LinkedIn, Facebook, and Instagram.
Participate in planning and promoting podcasts, influencer collaborations, and other creative outreach initiatives.
Partner with leadership (Scott & Erin) to align traditional and digital marketing activities for consistent messaging and brand positioning.
Analyze campaign performance and provide actionable insights to improve engagement and reach.
Qualifications
2–3 years of marketing experience, preferably in the dental, healthcare, or medical B2B space.
Strong understanding of relationship-based marketing; comfort working directly with professionals, associations, and influencers.
Experience with content creation, campaign coordination, and social media management (LinkedIn, Facebook, Instagram).
Excellent communication, organization, and follow-up skills.