Job Description
Job Description
MARKETING SPECIALIST
THE COMPANY:
At Goodwill Palm Beaches and Tresure Coast, we aim to create a positive and fulfilling work environment with an emphasis on training and self-empowerment. With these tools in hand, our Team Members can excel in both their jobs and futures. Our Full Time Team Members can expect a consistent forty hour work week. Goodwill Manasota has many benefits including internal professional development opportunities, a generous Paid Time Off policy of three weeks in the first year of employment, a 24/7 Goodwill Paid phone access to a Doctor through Teladoc and many other attractive benefits listed below.
THE POSITION:
Are you a motivated leader with a passion for working with people? Are you creative and enjoy designing and developing a consistent brand and message while making an impact within our community?
As the Marketing Coordinator, you will:
- Content Creation Management & Marketing Technology
- Develops and manages engaging content for various digital platforms, including social media, the company website, and SMS.
- Website Management
- Leads strategy and execution of website, managing the development, maintenance, and measuring performance
- Responsible for Google Ad Grant for paid search inquiries to expand visibility to potential new
- Partners on community engagement strategy as it relates to Google reviews and business reviews.
- Manages budget for area of responsibility.
- Email/SMS Management.
- Leads email/SMS strategy for the organization, including platform selection and execution of campaigns
- Drives SEO strategy to ensure existing and potential new visitors find our website for donating, shopping, and mission keywords
- Drives improvements across email/SMS marketing and customer growth channels, including A/B testing and staying up to date with the latest industry trends and standards
- Consumer Growth and Acquisition
- Develops consumer growth and acquisition strategies for donors, shoppers, and mission clients that leverage consumer behaviors and have measurable goals in place
- Drives SEO strategy to ensure existing and potential new visitors find our website for donating, shopping, and mission keywords
- Develops consumer growth and acquisition strategies for donors, shoppers, and mission clients that leverage consumer behaviors and have measurable goals in place.
- Monitors and reports on the performance of channels of area of responsibility. Analyzes data to assess the effectiveness of campaigns and provide actionable insights for continuous improvement
- Leverages analytic and automation tools to enhance and improve marketing results and processes
- Analytics
- Monitors and reports on the performance of channels of area of responsibility. Analyzes data to assess the effectiveness of campaigns and provide actionable insights for continuous improvement
- Leverages analytic and automation tools to enhance and improve marketing results and processes
- Community Engagement & Outreach
THE BENEFITS:
Medical, Dental, & Vision Insurance, Employer Paid Life Insurance, 401K Retirement Plan with an Employer Match, Paid Time Off, 25% Store Discount, Daily Pay,Teladoc copays covered by Goodwill, Access to a Life Coach, Training and Development Opportunities, Education Assistance and Incentives, Comprehensive Wellness Program with Incentives
THE QUALIFICATIONS:
- Bachelor’s degree in marketing, communications, or a related field
- 3-5 years of experience in marketing
- Strong understanding of current digital marketing trends and best practices
- Experience with WordPress preferred.
- Excellent written and verbal communication skills
SPECIAL REQUIREMENTS:
- Must be able to work occasional after-hours and weekends, may require travel to multiple locations for projects
- Incumbent must possess a valid driver’s license, appropriate insurance coverage and a privately owned reliable means of transportation to travel throughout GIM territory.
- Must possess a valid driver’s license, appropriate insurance coverage and a privately owned reliable means of transportation to travel throughout GIMI territory to visit stores and locations, as necessary
- This position is safety-sensitive and requires drug testing
See full job description attached.