Job Description
Job Description
Job Description:
The Marketing Specialist is an operator-level role ideal for someone who thrives on balancing multiple marketing projects at once. This will include email campaigns, app updates, website content, in-game messaging, and internal communications. This person is a critical part of the marketing department, turning plans into action and ensuring that the marketing and promotional needs of different departments are met.
Job Duties:
Cardinals Website:
- Supports concurrent website updates across departments while maintaining brand voice and quality standards.
- Serves as the primary writer and day-to-day liaison with the MLB Marketing Producer.
- Works with the Marketing Strategist to fulfill internal requests - creating, editing, and maintaining pages related to ticketing, promotions, sales programs, and team initiatives to keep cardinals.com timely and accurate.
- Routinely monitors other MLB websites for best practice feedback.
Cardinals Email Marketing:
- Executes overlapping email campaigns across ticket sales, service messaging, promotions, game-day communications and more.
- Writes and edits all outbound email content.
- Collaborates with the Marketing Strategist on a monthly calendar and develops targeted fan messaging for groups including Season Ticket Holders and fan segments.
Interactive Media:
- Coordinates Cardinals content in the MLB Ballpark app, including layout, feature updates, check-in offers, and push notifications.
- Works with MLB to stay current on app best practices.
- Plans and executes Cardinals SMS/text campaigns in coordination with the Marketing Strategist.
In-Game Marketing:
- Collaborates with the Marketing Director & Strategist and Fan Entertainment team to develop and deliver in-game marketing content (in-park and broadcast) for each homestand.
- Supports the creation and coordination of live read scripts for in-stadium, radio, and TV use.
Event Coordination:
- Plans and operates the annual Cardinals Caravan, managing logistics, content needs, and cross-department coordination to ensure a smooth event experience.
Internal Communications:
- Supports internal communications by producing materials such as companywide meeting notes, broadcaster notes, and other internal communications.
- Helps ensure internal messaging is consistent and current.
Education/Experience Required:
- Bachelor's Degree complete
- 1 year Marketing experience minimum
- Proficient in Microsoft Office
- Exceptional writing and editing skills across channels and formats
- Strong organizational skills, time management, and project management skills
Education/Experience Desired:
- 1-2 years of Marketing experience
- 1-2 years of Sports Marketing experience
- Adobe application skills