Job Description
Job DescriptionJoin Koozie Group!
We’re the creators of the iconic Koozie® Can Kooler and a leading supplier in the promotional products industry, imprinting logos on items like pens, tumblers, and calendars. Our Keep It. Give It. mission drives us to make a positive impact for our people, customers, and communities.
Why Work With Us?
Join a people-first culture at Koozie Group, where we prioritize your growth, well-being, and work-life balance with flexible schedules, comprehensive training, and great benefits like medical, dental, vision, 401(k) with employer match, generous PTO, and tuition reimbursement. Enjoy shift differentials, recognition programs, referral bonuses, and opportunities to advance while contributing to our charitable giveback initiatives.
Position Summary
The Marketing Event Coordinator is responsible for the planning, coordination, and execution of all B2B industry events, including major tradeshows such as the PPAI EXPO, ASI Shows, and other key events. This role is essential to driving brand presence, lead generation, and customer engagement through high-impact experiences. The ideal candidate is highly organized, experienced in B2B event marketing, and skilled in project management tools and processes.
Key Responsibilities
- Plan and manage all aspects of tradeshows and events (PPAI EXPO, ASI Shows, regional events, etc.)
- Collaborate cross-functionally with marketing, sales, product development, and leadership to define event goals, messaging, and metrics
- Own end-to-end event logistics including but not limited to: booth planning, asset creation, product sample management, merchandising planning, pre/post-event internal communication, pre/post-event marketing, budget tracking, and lead follow-up process
- Drive lead capture at events, ensuring accurate data management, ownership of lead records, and coordination with Sales of the follow-up process to guide prospects towards conversion
- Serve as the main point of contact with event organizers, vendors, and internal stakeholders
- Develop and manage event timelines, budgets, and post-event reporting
- Ensure booth designs, product displays, and promotional materials align with Koozie Group branding and strategic priorities
- Track KPIs and provide detailed event recaps and reporting with ROI analysis
- Maintain project workflows using the company’s project management platform (e.g., Asana, Monday.com, Workfront, etc.)
- Identify opportunities to improve event experiences and processes
Qualifications
- 2+ years of experience in B2B event planning, tradeshow management, or corporate marketing coordination
- Proven success managing multiple complex events simultaneously
- Proficient in project management software (e.g., Monday.com, Asana, Workfront, etc.)
- Salesforce experience a plus
- Strong organizational and time management skills; ability to manage deadlines and prioritize tasks
- Excellent communication, interpersonal, and vendor negotiation skills
- Creative thinker with strong attention to detail and brand alignment
- Willingness to travel
Our Commitment to Diversity
We hire talented people from diverse backgrounds to strengthen our team. If you share our values and enthusiasm for Keep the Good Going, you’ll thrive at Koozie Group. We’re proud to be an Equal Opportunity Employer and prohibit discrimination or harassment based on any protected characteristic. We comply with the Americans with Disabilities Act and provide reasonable accommodations to qualified individuals.
Join us to create, grow, and make a difference!