Job Description
Job Description
Overview
This role drives community awareness, patient engagement, and brand growth for a pain management clinic. The ideal candidate blends healthcare sensitivity with strategic marketing skills to help patients understand their options and feel confident seeking care.
Key Responsibilities
- Develop and execute marketing campaigns that educate the community about chronic pain treatments and services
- Manage digital presence: website updates, SEO, social media, patient education content
- Build referral relationships with primary care providers, chiropractors, physical therapists, and local health organizations
- Create patient‐friendly materials (brochures, videos, email newsletters) that explain procedures and highlight success stories
- Coordinate community outreach events, health fairs, and seminars
- Track marketing performance metrics and adjust strategies to increase patient volume
- Ensure all messaging complies with healthcare regulations and clinic standards
Skills & Qualifications
- Strong understanding of healthcare or medical marketing
- Excellent communication and storytelling abilities
- Experience with digital marketing tools (Google Ads, Meta Ads, CRM systems)
- Ability to translate medical information into clear, compassionate messaging
- Data‐driven mindset with experience analyzing campaign performance
Impact of the Role
A great marketing person helps the clinic:
- Reach patients who don’t know relief is possible
- Build trust through education and transparency
- Strengthen relationships with referring providers
- Grow the clinic’s reputation as a leader in pain management