Job Description
Job DescriptionBenefits:
- 401(k) matching
- Competitive salary
- Dental insurance
- Flexible schedule
- Health insurance
- Opportunity for advancement
- Paid time off
- Parental leave
- Vision insurance
About the Role
A growing home-services franchisor is seeking a Director of Marketing to oversee the execution of all corporate marketing functions, drive brand growth, manage digital acquisition efforts, and oversee the internal marketing team and vendor network. This role requires deep experience in franchise marketing and home-services or home-improvement industries.
What Youll Do
- Lead and manage the marketing department, including team members and agencies
- Assist in developing and fully execute brand strategy, messaging, and visual identity
- Maintain consistent brand standards across all markets and materials
- Oversee digital marketing efforts: PPC, SEO, LSA, paid social, retargeting, and website strategy
- Manage website UX, content, structure, and location-level optimization
- Manage creation of branded artwork, promotional campaigns, communications, seasonal strategies, and customer targeting and retargeting
- Develop and manage PR efforts, including press releases, media inquiries, and public-facing communications
- Analyze data to improve lead generation, conversion, and marketing performance
- Oversee budget planning, forecasting, and ROI tracking
- Implement marketing technologies to improve scalability and automation
What Were Looking For
Required:
- 10+ years of marketing leadership, including 5+ years in franchise marketing
- Experience in home services, home improvement, construction, or related industries
- Proven success leading multi-location marketing programs
- Strong track record in digital lead generation and brand development
- Experience managing teams, vendors, and complex marketing operations
- Strong understanding of franchising and brand governance
Preferred:
- Experience supporting 50+ franchise locations from a corporate office
- Experience with CRM systems, SEO/SEM tools, LSA management, and marketing automation
- Experience modernizing or repositioning an established brand
- Bachelors degree in Marketing, Business, or related field (MBA a plus)
Key Strengths
- Confident leader and strategic thinker with hands-on execution ability
- Data-driven decision maker
- Strong communicator with a keen eye for design
- Detail oriented, organized, efficient, and results-focused
- Passion for brand growth and customer experience
Compensation & Benefits
- Competitive salary
- Health, dental, and vision benefits
- Unlimited PTO and paid holidays
- 401k Matching
- Flexible Schedule - Open to Remote/Hybrid for Exceptionally Qualified Candidate
- Growth opportunities within a scaling organization
How to Apply
Submit your resume and a brief cover letter highlighting your franchise marketing experience and leadership background.
**Please note the company is not accepting referrals or partnerhip with recruiters, headhunters, placement services, etc. All candidates must be eligible for work as a full-time staff member in the United States. Agencies and contractors are not being considered.
The company is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable law. We are committed to fostering an inclusive environment and ensuring equal access. Applicants who require reasonable accommodation during the hiring process should notify us so that an appropriate arrangement can be made.
Flexible work from home options available.