Marketing Manager, SmartConnect

Job Description

Job DescriptionCompany Description

Spring Venture Group is a leading digital direct-to-consumer sales and marketing company with product offerings focused on the senior market. We specialize in distributing Medicare Supplement, Medicare Advantage, and related products via our family of brands and dedicated team of licensed insurance agents. Powered by our unique technologies that combine sophisticated marketing, comparison shopping, sales execution, and customer engagement – we help thousands of seniors across the country navigate the complex world of Medicare every day.

Spring Venture Group offers incredible culture, benefits, and fantastic income potential in a stable and successful work environment at a Medicare agency. This starts with a workplace that empowers people to do their best work. Come build a rewarding career and make a meaningful impact on peoples’ lives in an environment that values your determination. Join our diverse, inclusive team and get ready to crush your goals.

• This is a hybrid position and you must CURRENTLY be in the Kansas City area. We are unable to sponsor now or in the future, so we are unable to consider candidates with their OPT or EAD.

Job Description

OVERVIEW

The B2B Marketing Manager is a dedicated role designed to support SmartConnect by building and maintaining the B2B marketing function.This role is pivotal in defining, executing, and owning the SmartConnect B2B marketing strategy. Key responsibilities include architecting a comprehensive partner journey and accelerating growth by effectively engaging critical B2B and B2C audiences, specifically including brokers, fiduciaries, corporate partners, and their respective clients and employees. The Marketing Manager will serve as the foundational marketing capability for the team, moving the organization from reactive engagement to proactive, automated, and strategic partner nurturing.

Key focus areas include developing an end-to-end partner journey, creating specialized content and thought leadership, establishing a strong digital presence, and leveraging marketing automation to scale campaigns and drive lead generation.

REPORTS TO

The B2B Marketing Manager reports directly to the SVP & GM, SmartConnect, with a dotted line to the Experience Marketing team and works in close collaboration with SVG's Engagement and Brand Marketing shared resources.

ESSENTIAL DUTIES

The essential duties and responsibilities for this position include, but are not limited to:

• B2B Strategy & Journey Mapping:

  • Define and map the end-to-end B2B2C communication journey, from initial prospecting and lead nurturing to onboarding and ongoing engagement.
  • Conduct market research, focus groups, and competitor analysis to identify key industry trends and inform messaging strategy.

• Content Creation & Thought Leadership:

  • Collaborate with Brand and Engagement Marketing to develop and manage the B2B2C marketing calendar.
  • Create compelling marketing collateral, including flyers, presentations, case studies, and branded materials tailored for B2B and B2C audiences.
  • Manage online content (blog posts, articles) to further establish SmartConnect as industry experts.
  • Identify opportunities for press releases and business recognition, promoting newsworthy achievements to relevant media outlets.
  • Oversee content updates and feature releases on partner portals in partnership with Engagement Marketing.

• Digital Presence & Demand Generation:

  • Develop and execute a comprehensive social media strategy for relevant B2B platforms, primarily LinkedIn and Facebook.
  • Partner with Engagement Marketing to optimize the SmartConnect website for search engines (SEO) to attract B2B traffic.
  • Plan, execute, and measure targeted B2B digital advertising campaigns to drive lead generation and brand awareness.

• Marketing Automation & Operations:

  • Build and execute a B2B email marketing strategy, including prospecting campaigns, automated nurturing sequences, and a quarterly broker and partner newsletter.
  • Work closely with Brand Marketing on B2C email and direct mail campaigns/
  • Leverage Salesforce Marketing Cloud to design and implement strategic marketing automations based on a partner's stage in the sales funnel (e.g., prospecting, onboarding, active engagement).

• Strategic Alignment:

  • Work closely with the Business Development team to create a marketing engine that directly supports sales goals.
  • Ensure alignment with overall brand standards by leveraging existing creative and technical resources within SVG.

BEHAVIORS

The SVG behaviors are listed below:

• Be Aware (Emotional Intelligence)
• Be Open & Honest (Communication)
• Be a Team Player (Teamwork and Collaboration)
• Be Accomplished (Drive for Results)
• Be the Example (Develop Self & Empower People)
• Be Forward Thinking (Strategic Thinking)
• Be a Problem Solver (Continuous Improvement)

Qualifications

Education/Experience:

• Bachelor’s degree in Marketing, Business, or related field required.
• 3+ years of seasoned B2B marketing experience, preferably in a role involving building functions from the ground up.
• Experience with Salesforce Marketing Cloud or similar enterprise marketing automation platforms.
• Proven track record of developing partner journeys and executing lead generation campaigns.

Skills/Specialties:

• B2B Strategy & Execution: Ability to architect partner journeys and translate business goals into marketing strategies.
• Content Creation: Strong writing and editing skills for professional B2B audiences (white papers, case studies, email copy).
• Digital Marketing: Expertise in SEO, social media strategy (LinkedIn), and digital advertising.
• Collaboration: Ability to work effectively in a matrixed environment with shared services and cross-functional teams.

Certifications/ Licenses:

• Salesforce Marketing Cloud certification (preferred, not required).

Additional Information

Benefits:

The Company offers the following benefits for this position, subject to applicable eligibility requirements:

• Competitive Compensation
• Medical, Dental and vision benefits after a short waiting period
• 401(k) matching program
• Life Insurance, and Short-term and Long-term Disability Insurance
• Optional enrollment includes HSA/FSA, AD&D, Spousal/Dependent Life Insurance, Travel Assist and Legal Plan
• Generous paid time off (PTO) program starting off at 15 days your first year
• 15 paid Holidays (includes holiday break between Christmas and New Years)
• Annual Volunteer Time Off (VTO) and a donation matching program
• Employee Assistance Program (EAP) - health and well-being on and off the job
• Rewards and Recognition
• Diverse, inclusive and welcoming culture
• Training program and ongoing support throughout your Venture Spring Venture Group career

Conditions:

• The employee must occasionally lift and/or move up to 10 pounds.
• Specific vision abilities required by this job include Close vision, Distance vision, Color vision, Peripheral vision and Ability to adjust focus.
• While performing the duties of this job, the employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; or hear and taste or smell. The employee is frequently required to sit; use hands to fingers, handle, or feel; and talk or hear.
• The noise level in the work environment is usually moderate.

Spring Venture Group is an Equal Opportunity Employer