Chief Executive Officer (ceo)

Job Description

Job Description

Position Summary: Marketing Manager – Home Health Care

The Marketing Manager is responsible for overseeing the agency’s marketing program and supervising the marketing team. This role focuses on building strong relationships with customers, referral sources, and payers, while driving strategic growth and ensuring compliance with regulatory requirements. The Marketing Manager also serves as a key liaison between the agency, community partners, and internal teams, supporting business development and ensuring high-quality service delivery.

Qualifications:

• Education: Bachelor’s degree in Business, Marketing, or a related field.

• Experience:

  • Previous experience in healthcare management or marketing, preferably in home healthcare.

  • Strong understanding of regulatory requirements related to home health services.

• Skills & Competencies:

  • Proven supervisory and negotiation skills.

  • Excellent verbal and written communication skills.

  • Strong organizational skills, with flexibility, assertiveness, and a collaborative, team-oriented mindset.

Essential Functions & Key Responsibilities:

1. Marketing Leadership:

   • Directs marketing operations and develops, implements, and evaluates marketing initiatives aligned with agency goals.

   • Develops a marketing plan centered on referral growth, primarily targeting Medicare patients.

2. Contract Negotiations:

   • Negotiates contracts with managed care companies, government agencies, and other payers to ensure optimal reimbursement.

   • Establishes pricing structures with case managers and other payers that meet both agency and industry standards.

3. Market Analysis & Strategy:

   • Establishes systems for consistent market assessment and competitive analysis.

   • Maintains comprehensive knowledge of the agency’s market position and competitors.

4. Relationship Development:

   • Builds and maintains strong relationships with referral sources, payers, and community organizations.

   • Promotes the agency’s services to strengthen visibility and community presence.

5. Team Management:

   • Recruits, hires, orients, and supervises marketing team members.

   • Provides ongoing coaching, training, and performance management to ensure team success.

6. Budget Oversight:

   • Participates in the budget development process, monitors departmental expenses, and ensures responsible resource allocation.

7. Strategic Planning:

   • Collaborates with leadership in strategic planning to identify growth opportunities and enhance services to better meet community needs.

8. Community Resources:

   • Develops and maintains information on available community resources to assist customers and staff in accessing needed services.

9. Performance Reporting:

   • Prepares detailed reports on marketing activities, outreach effectiveness, and overall program performance.

10. Cross-Department Collaboration:

    • Works closely with clinical staff, staffing coordinators, and field staff to ensure consistent messaging and seamless customer experiences.

11. Program Evaluation:

    • Participates in the agency’s annual evaluation process related to marketing, growth, and strategic goals.

12. Other Duties:

    • Performs additional tasks as assigned by leadership.

Company DescriptionHome Health Care Agency

Company Description

Home Health Care Agency