Job Description
Job Description
Senior Freelance B2B Content Writer (Healthcare / Enterprise Technology)
Engagement type: Freelance / contractor
Estimated workload: ~2 articles or thought leadership pieces per month plus one long-form asset per quarter
Location: Remote (U.S. preferred)
Reporting to: Head of Marketing / Content Lead
Overview
We are seeking an experienced Senior B2B Content Writer to support ongoing thought leadership and demand generation programs. This role will produce high-quality editorial content that translates complex industry topics into clear, compelling insights for executive audiences.
The ideal candidate combines strong journalistic instincts, enterprise B2B marketing experience, and the ability to interview subject matter experts to develop credible, differentiated content.
Our primary audience includes senior leaders at large health plans (VP–C-suite). Content must demonstrate industry fluency, analytical rigor, and editorial polish.
Core Responsibilities
Monthly content production
- Write 2 articles per month (800–1,200 words) including:
- Thought leadership articles
- Industry analysis pieces
- Interview-driven articles
- Conference or webinar recaps
Long-form content
- Produce one major asset per quarter, such as:
- White papers
- eBooks
- Research summaries
- Strategic guides (2,500–4,000 words)
Content development
- Conduct subject matter expert interviews and extract compelling insights
- Translate complex business or technical topics into clear executive-level narratives
- Collaborate with marketing leadership on content structure, messaging, and positioning
- Incorporate data, research, and external sources to strengthen credibility
Editorial standards
- Deliver content that is publication-ready with minimal editing
- Maintain a professional, authoritative tone appropriate for enterprise audiences
- Meet deadlines consistently and manage multiple assignments simultaneously
Ideal Candidate Profile
Experience
- 8+ years of professional writing experience, with significant B2B marketing or journalism background
- Proven experience writing for enterprise or executive audiences
- Experience in healthcare, healthcare technology, or complex regulated industries strongly preferred
- Track record producing white papers, industry analysis, and thought leadership
Core skills
- Exceptional interviewing and storytelling ability
- Ability to quickly learn new domains and synthesize expert input
- Strong analytical writing and structured argumentation
- Comfortable working with senior executives and subject matter experts
- Ability to transform conversations, transcripts, or rough outlines into polished content
Working style
- Self-directed and highly reliable
- Comfortable collaborating with marketing and product leaders
- Responsive to feedback while maintaining strong editorial judgment
Deliverables & Expectations
Typical monthly engagement may include:
- 2 articles (800–1,200 words each)
- Participation in 1-2 SME interviews
- Revisions based on editorial feedback
- Collaboration on quarterly long-form asset development
Estimated time commitment: 20-30 hours per month
Evaluation Criteria for Recruiter Screening
Recruiters should prioritize candidates who demonstrate:
Portfolio quality
- Published B2B articles or industry commentary
- White papers or long-form thought leadership
- Writing that clearly explains complex topics
Subject matter depth
- Experience in healthcare, enterprise software, or analytics/data domains
Editorial voice
- Clear, authoritative tone suitable for executive audiences
- Ability to synthesize ideas rather than simply summarize
Professional reliability
- Demonstrated ability to deliver consistent, deadline-driven content
Portfolio Request
Candidates should provide:
- 3–5 thought leadership articles
- 1–2 long-form assets (white paper, report, or eBook)
- Links to published work or bylined articles