Marketing & Social Media Manager

Job Description

Job Description

The Marketing Manager is responsible for developing and executing marketing strategies, campaigns, and activities that drive customer engagement and brand growth. This role involves creating and managing marketing materials, overseeing projects, and ensuring consistent messaging across all platforms. The Marketing Manager also maintains strong relationships with customers and the community, primarily through social media and other communication channels, while monitoring and responding to customer feedback. This position requires adherence to all company policies and standards of behavior.

Essential Functions

1. Develop and manage social media strategy and content for Bodacious Shops, Bodacious Bookstore, Bubba’s Sweet Spot, and Great Harvest Bread Company across Facebook, Instagram, and TikTok; includes promoting classes, public events, merchandise, food, and beverages.
2. Serve as an advertising liaison with local advertising agencies, publications, Visit Pensacola and the chamber of commerce.
3. Develop and manage email marketing campaigns and newsletters using customer databases.
4. Create, update, and manage the distribution of the public events calendar.
5. Design and distribute surveys for all shops, compile and analyze results, and present findings to managers and leadership.
6. Represent the Bodacious Shops in meetings with local companies, organizations, and government representatives.
7. Create branded graphics, flyers, and other digital/print collateral to promote events, products, and services.
8. Monitor, analyze, and respond to customer feedback via Google Reviews, email, review platforms, and social media.
9. Provide administrative support to management as needed.
10. Perform other duties as requested or directed to ensure the continued success of the organization.

RequirementsKnowledge, Skills, & Abilities

1. Strong organizational skills with the ability to prioritize multiple tasks and maintain exceptional attention to detail.
2. Excellent interpersonal skills with the ability to build relationships across all levels of staff, partners, and community leaders.
3. Expert-level written and verbal communication skills.
4. Ability to coordinate marketing efforts across multiple brands and business units under the company umbrella.
5. Demonstrated proactive problem-solving skills and strong decision-making capabilities.
6. Experience developing and executing seasonal or campaign-based marketing plans tied to revenue and customer engagement goals.
7. Highly resourceful and adaptable, with the ability to work effectively both independently and as part of a team.
8. Proven ability to handle confidential information with discretion and manage competing demands in a fast-paced environment.
9. Commitment to delivering the highest level of customer service and responsiveness.
10. Must adhere to all company policies and standards of behavior.

Education & Experience

Bachelor’s degree or equivalent combination of education and experience. Proficiency in Microsoft Office (Outlook, Word, Excel, and PowerPoint), Adobe Acrobat and/or Canva, and major social media platforms.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. They include sitting, walking, bending, stooping, lifting (up to 30 pounds), and keyboarding. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Position Type & Expected Hours of Work

This is a regular, full-time, exempt position. Days and hours of work will vary according to business needs.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

EEO Statement

The Bodacious Olive provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.