Senior Outbound Lead Generation Specialist

Job Description

Job DescriptionAbout Us:
Founded in 1995, ADLINK is one of the world’s leading-edge computing companies and a technology-leading platform provider in the embedded computing industry. Headquartered in Taiwan, ADLINK has operations in the United States, UK, Singapore, China, Japan, Korea and Germany. With more than 1,800 dedicated employees around the world, we are proud to provide ADLINK products to over 40 countries across five continents, with worldwide distribution networks. ADLINK is also proud to be associated with many major technology leaders and Fortune 500 companies.

Job Summary:
The Outbound Lead Generation Specialist helps the salesperson determine if a lead will fit the company's ideal customer. They are responsible for outbound sales and marketing activities in the initial stages of a sales pipeline. They conduct research for prospective clients, identify new customers, and qualify leads before handing warm, qualified leads to the sales team. Proactive design and implement new strategies to generate and grow leads for the company.

Our pay range for this position is expected to be between $80,000 - $120,000 a year (base salary + KPI bonuses). Multiple factors are considered in determining a salary including an individual’s skills, qualifications, and experience.

Key Responsibilities:

1. Conduct comprehensive market research to identify target segments within the vertical focus that can benefit the ADLINK Sales team.
2. Identifying potential clients and their decision-makers, the right persona, analyzing their needs, and how our product would solve them.
3. Implement effective lead generation strategies, including targeted outreach, content marketing, and participation in relevant industry events and conferences.
4. Engage with leads to understand their unique challenges and pain points, showcasing how ADLINK technologies can optimize their products and solutions.
5. Collaborate closely with the different groups, Sales and Business Development, and the Key Account team to ensure a seamless transition of qualified leads, providing detailed lead profiles and relevant information.
6. Cultivate relationships with key decision-makers within target organizations, delivering tailored presentations and strategies to continue targeting ADLINK's right customers.
7. Collaborate with the Sales Growth, Key Account, and Product Sales Manager team to continuously refine and enhance our services and tech solutions based on client feedback and evolving industry needs.
8. Utilize CRM software and other lead management tools to track lead interactions, monitor progress, and maintain accurate lead data.
9. Stay up-to-date with the latest advancements and trends in AI technologies, MedTech, Embedded Systems, Boards, and trend markets to provide valuable insights and recommendations to the sales team.
10. Provide regular reports and insights on lead generation performance, including key metrics, trends, and recommendations for optimizing lead generation strategies.
11. Communicate clearly and politely with customers to ensure their requests are met and to address concerns to the corresponding sales team.
12. Grow the conversion rate of lead generation over the year.
13. Provide exceptional customer service.
14. Attend industry events and conferences to network and generate leads.
15. Collaborate with the Channel Partners to re-route and understand their lead generation market.

Education:
• A bachelor’s degree is required, preferably in Business majors.

Experience:
• 3+ years of experience working with Industrial computers/products.
• Previous Customer Success experience with industrial market solutions is preferred.
• Familiar with customer success development from targeting, contacting, and qualifying a lead is a must.

Knowledge/Skills/Qualifications:
• Excellent written, verbal, and presentation skills.
• Proficiency in communicating with customers: Provide good and clear communication via phone and email and demonstrate product presentation skills to a small group.
• Customer Relationship Management: Foster positive relationships with customers by providing exceptional quick response, pre-sales and post-sales support, and ensuring their satisfaction.
• Prospecting and Lead Qualification: Identify and qualify potential leads through research and engagement to ensure they fit our products well.
• Experience in developing and implementing lead-generation strategies
• Knowledge of digital marketing and social media platforms
• Ability to analyze data and make data-driven decisions
• Previous experience with SalesForce.com is preferred.

Competencies:
• Strategic Thinking - systematically solves problems and hypothesizes possible customer pain points, expectations, and implicit needs; brainstorms with team members to devise solutions to complex deal challenges.
• Communication - tailors communication to the customer’s needs with authority; effectively delivers presentations and has strong verbal and written communication skills.
• Interpersonal Influence - uses rational and emotional drives that would appeal to customers to drive negotiation conversations in his or her favor.
• Networking: Identifies the right customer stakeholders and builds connections quickly to drive consensus for deals; works cooperatively with various internal stakeholders to ensure deal success.
• Workflow Management - Highly organized with a rapid yet methodical approach. Sets clear time-bound objectives that align with business growth.
• Ownership - Goes out of his or her way to complete a job with a relentless drive to achieve results; is independent and self-directed.

Benefits We Offer:

• Competitive, company subsidized premiums for Medical, Dental, and Vision Insurance.
• 100% company paid premiums for Life, AD&D, Short Term Disability, and Long-Term Disability insurance.
• Retirement plan with matching contributions.
• Flexible spending plans for health care, dependent care, and commuter benefits.
• Employee Assistance program and Travel Assistance.
• Competitive Vacation and Sick Leave.
• 15 paid holidays including Martin Luther King Jr. Day, Lunar New Year, and Juneteenth.
• 2 floating holidays.
• Discounts at participating travel, groceries, retail, and other providers via Perkspot.
• EV charging available at our San Jose facility.
• Fun, engaging monthly events and company parties.
• Weekly snacks, fresh fruit services, bagels and donuts on specified days in our San Jose facility and much more!

Physical Demands and Work Environment (The physical demands and work environment characteristics described here are representative of those that must be met by the individual to successfully perform the functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the job functions):

• While performing the duties of this job, the employee is frequently required to sit; regularly use hands to handle, or feel objects, tools, or controls; talk and hear; and doing things such as analytical work or reports, which requires focus, while utilizing a computer.
• Must be able to operate general office equipment.
• Physical stamina to stand, reach, bend, lift, grasp, and kneel.
• The employee must occasionally lift and/or move up to 10 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
• The noise level in the work environment is usually quiet to moderate.

This job description is not intended to be all inclusive, and employees shall perform other duties as appropriate. Ampro ADLINK Technology, Inc. reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. This job description does not constitute a written or implied contract of employment. Ampro ADLINK Technology, Inc. is an Equal Opportunity Employer Veterans/Disabled.

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