Job Description
Job DescriptionBenefits:
- 401(k)
- 401(k) matching
- Competitive salary
- Dental insurance
- Free uniforms
- Health insurance
- Paid time off
- Vision insurance
- Wellness resources
Job Title: Vice President of Franchise Engagement
Location: Tamarac, FL
Department: Franchise Relations
Reports to: President & Chief Operating Officer
Role Overview:
The Vice President of Franchise Engagement is a dynamic, cross-functional leader responsible for strengthening franchise relationships, cultivating brand culture, and enhancing the overall franchise experience. This role is both strategic and hands-on, delivering impactful engagement programs, events, and communications that foster deep alignment between franchise owners and franchisor.
This position represents the voice of the franchise within the organization and plays a key role in aligning the network toward shared goals, brand growth, and long-term success. The VP of Franchise Engagement will spearhead new initiatives, collaborate across departments, and serve as a visible and trusted resource for franchise owners. Cultivate passionate brand advocates and enhance the brands reputation on a national and international scale.
Key Responsibilities:
Franchise Engagement & Culture Development
- Design and execute innovative engagement programs such as Franchise of the Month, Peer Mentorship Circles, pop-up mailers, and milestone acknowledgments.
- Lead the development and execution of the Network Leadership Council (NLC) and other franchise-led advisory groups.
- Champion diversity-focused subgroups (e.g., PuroWomen, PuroVet) to enhance inclusion and ownership across the network.
- Drive brand pride and community through storytelling initiatives, recognition programs, and wellness content.
Event Strategy & Execution
- Oversee and co-lead planning for major corporate events including Presidents Circle, Convention, Regional Meetings, and the PuroClean Classic.
- Coordinate with marketing, operations, and external vendors to ensure all events reflect the brand, deliver value, and are executed flawlessly.
Operational Collaboration & Innovation
- Partner with internal teams (Operations, Training, Tech) to increase adoption of new tools and enhance business performance.
Marketing, Social Media & Communications Oversight
- Provide strategic oversight for internal communications, franchise-facing newsletters, and social media engagement.
- Serve as host or executive producer for branded content such as the Behind the Brand podcast or video series.
- Collaborate with marketing and PR to showcase franchise wins, customer experiences, and business impact stories.
Strategic Planning & Performance Monitoring
- Deliver ongoing reporting and feedback loops to measure franchise satisfaction, engagement impact, and cultural alignment.
- Advise leadership on franchise sentiment, emerging needs, and opportunities for innovation.
Qualifications:
- Minimum of 10 years of experience in franchise operations, franchise relations, or brand engagement.
- Proven leadership experience in multi-unit or franchise-based business models; restoration or service industry experience preferred.
- Exceptional communication and interpersonal skills with the ability to inspire trust and build strong relationships.
- Creative thinker with a passion for building community and driving engagement.
- Experience planning large-scale events and leading internal communications strategy.
- Strong project management and organizational skills.
- Comfort with public speaking, hosting events, and creating content across various media formats.
Key Competencies:
- Franchise Advocacy & Support
- Strategic Planning & Execution
- Brand Stewardship
- Communication & Storytelling
- Event Leadership
- Culture & Values Alignment
- Innovation & Continuous Improvement
Why This Role Matters:
Franchise owners are the heart of our business. The Vice President of Franchise Engagement ensures they are heard, celebrated, and equipped for success. Through thoughtful leadership, this role cultivates a vibrant and aligned network, resulting in stronger performance, deeper loyalty, and a more unified brand presence nationwide.