Job Description
Job Description
We are seeking an experienced and motivated Sales BDC Manager to lead our Sales Business Development Center (BDC). This role is responsible for managing a team of BDC agents and overseeing the handling of all incoming sales calls and internet leads. The Sales BDC Manager plays a critical role in driving showroom traffic by ensuring timely, professional lead response and consistent appointment setting, while educating every prospect on the unique, customer-focused nature of our dealership.
Key Responsibilities
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Manage, coach, and develop a team of Sales BDC agents to ensure consistent performance and accountability
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Oversee the handling of all incoming sales calls, internet leads, texts, and chats
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Ensure every lead is responded to promptly, professionally, and thoroughly
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Drive appointment setting as the primary performance objective of the BDC
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Ensure that all prospect questions are answered accurately and in a timely fashion
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Train and reinforce proper phone, email, and text communication best practices
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Ensure every prospect is clearly educated on the unique benefits, processes, and value proposition of our dealership
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Monitor lead response times, contact rates, appointment show rates, and conversion metrics
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Review call recordings, lead activity, and CRM usage to maintain high standards
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Work closely with Sales Management to align BDC strategy with inventory, promotions, and sales objectives
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Maintain CRM discipline, ensuring accurate notes, follow-up tasks, and lead status updates
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Develop and refine scripts, word tracks, and processes to improve customer experience and results
Qualifications
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Proven experience in an automotive Sales BDC or Internet Sales role
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Prior BDC management or team leadership experience strongly preferred
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Strong phone skills and ability to coach others on effective communication
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Deep understanding of appointment-driven sales processes
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Highly organized with strong attention to detail and follow-up
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Comfortable holding team members accountable to performance metrics
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Experience working with automotive CRM systems
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Professional demeanor with a customer-first mindset