Job Description
Job Description
About Us:
Alpha Lion is a leading fitness and nutrition company dedicated to creating innovative, high-performance supplements that help people achieve their fitness goals. Under the Alpha Lion umbrella, Superhuman is one of America's top pre-workout energy brands, focusing on making fitness fun and accessible.
Founded by gym lovers who got tired of an industry that takes itself too seriously, Superhuman's mission is simple: turn boring workouts into daily celebrations and make fitness fun while making the world healthier.
We believe the best workouts happen when you're actually enjoying yourself. The fitness industry has been stuck in 'no pain, no gain' mode for too long. Great results and good times aren't mutually exclusive - they're better together.
There's nothing like the high of a great workout - that moment when the energy kicks in, your playlist hits right, and you surprise yourself with what you can do. We're here to make sure every session feels like that.
Join our fast-growing team and help shape the future of fitness. At Alpha Lion, you'll work with passionate fitness enthusiasts in a culture that values creativity, excellence, bold ideas, and moving at speed. We're disrupting the supplement industry with products people actually love to use, backed by formulations that deliver real results.
This is your chance to make a mark on not just one, but two dynamic brands that are changing how people experience fitness.
The Opportunity:
As the Influencer and Creator Manager, you'll be at the heart of Alpha Lion's influencer marketing strategy, leading the evolution of our influencer and creator partnerships. The role will drive the creation of a powerful, authentic, and scalable content ecosystem, elevating Alpha Lion's brand and increasing both organic reach and engagement. You will collaborate with creators that resonate with our target audience, delivering content that fuels top-of-funnel growth while increasing brand visibility. By building and scaling a high-performance creator-driven content engine, you'll play a crucial role in transforming Alpha Lion into a leader in the fitness and wellness industry.
Responsibilities:
- Own the strategy and execution of our influencer and creator program, growing the network of top-performing creators and aligning collaborations with key business goals such as brand visibility, engagement, and direct sales.
- Cultivate and manage relationships with creators who align with Alpha Lion's brand values, ensuring content resonates with the target audience while maximizing organic reach and engagement.
- Own and optimize the program budget, ensuring cost-efficient partnerships while maintaining quality content. Conduct regular reviews to track performance, making proactive adjustments as necessary.
- Work closely with the content and performance marketing teams to ensure creators consistently deliver high-quality content that aligns with campaign goals and enhances paid media strategies.
- Define clear, measurable objectives and KPIs for the influencer program, tracking reach, engagement, CPM, and impact on organic growth (e.g., Post-Purchase Survey Data, Organic Search Growth). Implement a feedback loop to continuously optimize collaborations.
- Develop and lead a high-performing team to scale the program, ensuring clear roles and KPIs. Oversee recruitment, mentoring, and team development, ensuring alignment with company goals.
- Expand Alpha Lion's brand presence by engaging diverse creators across multiple sectors. Design innovative, brand-building campaigns with measurable outcomes, ensuring long-term brand positioning
Requirements:
Traits:
- You are an innovative thinker with a passion for influencer marketing and content creation.
- You thrive in a fast-paced, dynamic environment and are comfortable making data-driven decisions.
- You are strategic yet hands-on, ensuring high-quality content and measurable results.
- You have a growth mindset, continuously seeking out new ways to push Alpha Lion's influencer marketing strategy forward.
- You possess a strong sense of ownership, constantly driving results and optimizing strategies for greater impact.
- You are data-driven and performance-oriented, consistently measuring and tracking every projection to ensure it delivers incremental results
Skills & competencies:
- 3+ years of experience in influencer marketing, content creation, or similar roles, with a proven track record of building and scaling successful influencer programs.
- Strong understanding of influencer relationships, negotiation, and compensation models.
- Experience managing large budgets and allocating resources effectively across partnerships.
- Expertise in content creation processes and collaborating with creators to develop high-quality, on-brand assets.
- Experience working with performance teams to integrate influencer content into paid media strategies.
- Advanced knowledge of performance tracking tools and KPIs (e.g., engagement rates, CPMs, organic search).
- Ability to lead and mentor a team, ensuring clear accountability and continuous improvement.
- Excellent communication skills, with the ability to present data-driven insights and recommendations to leadership and stakeholders
How your first 90 days will look
- Develop the Influencer & Creator Program: Build the influencer and creator program from the ground up. Review all current partnerships and deals to establish a scalable and sustainable structure.
- Create Scalable Systems: Implement systems that efficiently scale the program with a clear, measurable framework to track overall and individual creator performance.
- Implement the Right Tech Stack: Identify and integrate the necessary tools for sourcing, managing, paying, and communicating with creators to streamline onboarding and program operations.
- Define Targets & KPIs: Collaborate on setting new targets and KPIs to measure program and creator success. Propose inventive incentive structures and compensation plans aligned with scalable earned reach and efficiency goals (CPM).
- Establish Reporting & Accountability: Set up a consistent reporting and analysis cadence to ensure creators and athletes meet their weekly targets and deliverables.
- Own the Paid Media Creator Program: Lead the internal program for selected creators to consistently produce content for paid media channels in alignment with Creative Strategists and the performance team.
- Build & Lead a High-Performing Team: Define the team structure, including roles, scorecards, and onboarding processes. Act as the hiring manager and actively participate in recruiting top talent to build a world-class, high-performance team.
Additional Information:
$120/month Employee Stipend / 120 hours PTO per year / PTO on your birthday & PTO Quality life event
Got what it takes to join the Alpha Lion family? We want to hear from you! We will only consider candidates who provide a resume. Want a better shot at joining our team? Send a cover letter explaining why you're the best fit for the job. (Yes, we really read them!)
Alpha Lion is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.