Social Media Specialist

Job Description

Job DescriptionDescription:

Position Overview:

Are you a storytelling, visually driven marketer who thrives on bringing brands to life through video? Do you have a knack for producing scroll-stopping, high-quality content that makes people stop mid-feed and say, “I want to be there”?

The Springs Resort, the #1 Hot Springs & Spa Resort destination as voted by USA TODAY, is looking for an experienced and passionate Social Media Specialist to lead our video-forward content creation across social media, Meta ads, website, and other marketing channels. This is a hands-on creative role: shooting, editing, strategizing, while also engaging directly with our online audience and supporting the marketing team with campaigns, special events, and day-to-day needs. You’ll report to the Marketing Manager and help tell a brand story people can feel.

Requirements:

Work Environment & Schedule

• Location: On-site position at The Springs Resort, Pagosa Springs, CO
• Schedule: Full-time, Monday-Friday with occasional evening/weekend work during on-property events for content needs. Weekend and Holiday comment and engagement monitoring.
• Work Split: 50% field work (shooting content around resort), 50% office-based editing and strategy
• Team Environment: Join a collaborative 3-person marketing team in a creative, fast-paced setting

Video-Forward Content Creation:

• Concept, film, and edit short-form videos for TikTok, Instagram Reels, YouTube Shorts, and Facebook.
• Develop and adapt creative ads for Meta, testing and optimizing them to meet campaign goals.
• Capture authentic, in-the-moment resort experiences through both planned shoots and agile, on-the-fly content creation.
• Repurpose video for multiple channels, including email, website, and print.
• Plan and execute a monthly content marketing plan & strategy, focused on achieving monthly KPIs.
• Set short-term goals for content initiatives to align with the resort's branding and marketing objectives.
• Undertake content marketing initiatives to achieve business targets, covering content conception to completion.
• Collaborate with the marketing team to produce high-quality content, emphasizing the resort experience and offerings.
• Strategize robust content generation plans and tactics for resort events and activities.

Content Curation:

• Maintain an organized content management system for various content pieces, including photos.
• Curate and deliver engaging, high-quality content regularly for various social platforms, including social media.
• Use effective copywriting practices, including drafting, editing, proofreading, and updating written content.

Multimedia Production:

• Align web, social, video, and print content for consistency and quality.
• Prepare content for various channels, ensuring a strong web presence and utilizing light media editing and graphic design skills for photo, video, and graphic content.
• Manage professional photography, video shoots, and deliverables to capture the essence of the resort experience.

Social Media Management:

• Achieve organic social media metrics for growth, managing and strategizing social media platforms to enhance the resort's online presence.
• Monitor and respond to comments, messages, and tags to foster guest relationships and maintain a positive brand presence.
• Stay ahead of trends, platform updates, and competitor activity to keep content fresh and engaging.

Collaboration and Coordination:

• Collaborate with marketing, resort teams, and event teams to align content creation with broader business goals.
• Work closely with influencers and partners to amplify the resort's presence in the digital space.

Influencer Partnerships:

• Identify, vet, and manage relationships with influencers and content creators who align with our brand.
• Coordinate visits, content deliverables, and cross-promotion opportunities.
• Track influencer performance and integrate their content into broader campaigns.

Branding:

• Ensure consistent branding across all content channels and materials to maintain a cohesive and recognizable brand identity.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field OR proven experience as a Content Manager or similar role.
• 2+ years of demonstrated social media management with a portfolio showing follower growth and engagement
• Exceptional written and verbal communication skills.
• Strong organizational and project management abilities.
• Proficient in multimedia production tools, graphic design, and video editing software (Canva, Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Premiere Pro).
• Up-to-date with industry trends and tools.
• Experience with social media management and analytics tools.
• Familiarity with SEO best practices.
• Ability to work independently and collaboratively in a fast-paced environment.
• Skilled in website CMS platforms like WordPress, able to edit templates, create new pages, and add optimized content.
• 2+ years of experience with team and task management.

Application Requirements

Required Submission Materials:

1. Portfolio Examples: Submit 5-8 examples of your best social media content, including:
   • 3 short-form videos you created (with before/after metrics if available)
   • 1 successful social media campaign you led, based on KPI performance
   • 1 successful social media campaign you led, that you are proud of
   • 3 examples of brand-consistent visual content
2. Resume highlighting relevant social media and content creation experience.
3. Cover Letter explaining why you would be a good fit for the position.
4. References: 3 professional references from previous marketing/social media roles.

Application Process:

• Interview Process:
  1. Initial phone screening (30 minutes)
  2. Interview with Marketing Manager with portfolio review (30 minutes)
  3. Final interview with Marketing Manager and VP of Marketing (60 minutes)
• Start Date: Immediate availability preferred