Social Media & Digital Marketing Assistant
Job Description
Job DescriptionSalary: $18 - $24/hour
About Brothers International Food Holdings, LLC:
At Brothers International, we are passionate about creating high-quality food products that enrich lives and bring people together. Our Ingredients division supplies top-quality fruit and fruit juice concentrates to a number of Fortune 100 food companies. Our Consumer Packaged Goods (CPG) division includes Brothers-All-Natural, the #1 Freeze-Dried Snack Brand, and also produces private label freeze-dried fruit snacks for some of the leading retailers in the US.
Headquartered in Rochester, NY, with offices in Florida and China, we are an innovative global leader in the food industry. We take pride in our commitment to excellence, sustainability, and the well-being of our communities. If you are interested in becoming part of a fast-growing, dynamic team environment, read on!
Why Brothers International?
- Innovation:Be part of a company that values creativity and encourages innovation in the ever-evolving food industry.
- Team Collaboration:Join a collaborative work environment where your ideas and contributions are recognized and celebrated.
- Global Impact:Contribute to a company with a global presence, making a difference in the lives of people worldwide through our diverse range of food products.
Position Summary:
The Social Media and Digital Marketing Assistant will support the development and execution of social media and digital marketing projects. This role will contribute to various projects across social media platforms, email marketing campaigns, product promotions, advertising initiatives, and website optimization, ensuring consistent brand messaging and driving measurable results. They will play a vital role in maintaining brand presence, fostering customer engagement, and supporting the overall digital marketing objectives of the company.
Essential Functions:
- Create engaging content for the Brothers All Natural brand's social media channels (including Instagram, Facebook, and TikTok), collaborating with cross-functional teams to ensure the alignment of messaging, visuals, and goals.
- Collaborate with teammates to prepare monthly social media schedule, complete with ideas for graphics, promotions, social media partnerships and influencer marketing.
- Engage with influencers and establish brand partnerships to build brand awareness.
- Research and stay current with social media platform capabilities/trends.
- Provide excellent customer service on various social media platforms.
- Assist in the planning and execution of social media campaigns.
- Monitor online conversations and call out opportunities for heightened engagement.
- Stay up to date on the latest trends and technologies in digital marketing.
- Provide aid with purchases associated with promotional products, ideas, ordering, and distribution.
- Conduct market surveillance and research of products and brands in the marketplace.
- Assist with research to discover new recipe ideas that align with our brand and customers. Aid in updating and uploading new content to various platforms.
- Support general departmental initiatives to promote brand through marketing activities, literature, materials, and trade shows.
Requirements:
Bachelor's degree in marketing, communications, digital media, or a related field; or an associate's degree combined with relevant experience or certifications (e.g., Google Ads, HubSpot, social media marketing certifications).
Knowledge, Skills & Abilities:
- Preferred experience with social media/ecommerce Management tools: Facebook Advertising and Business Manager, Google Analytics.
- Expert in social media platforms: Facebook, Instagram, TikTok, etc.
- Familiar with email marketing or ecommerce platforms (Klayvio, BigCommerce)
- Basic understanding of SEO practices
- Microsoft Office
- Familiar with CMSs like WordPress a plus
- Basic understanding of HTML/CSS a plus
- Familiar with ecommerce platforms such as BigCommerce
- Understanding of targeting and segmenting audiences to meet marketing goals
- Ability to communicate effectively written and orally.
- Proficient at multi-tasking and managing various projects for different brands
- Positive attitude, willingness to learn, and capacity to take on new challenges
Note:
Brothers International is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics.