Marketing Manager, Native and Display Advertising

Buyerlink

American Fork, UT 84003, USA

Published: 6/14/2022

Full Time

Job Description

We’re looking for a data-driven and results-oriented Marketing Manager of Native and Display Ads to lead strategy, execution, and optimization of native advertising campaigns that generate high-quality consumer leads. You’ll manage campaigns across Native and Display ad platforms like Taboola, Outbrain, and comparable networks, using creative testing and performance insights to maximize lead volume and ROI.

This is a full-time, in-person role at our American Fork office.

What you will do:

Lead and oversee end-to-end Native/Display Advertising strategies to align with business goals
Plan, launch, and optimize native/display ad campaigns across multiple platforms
Develop compelling ad copy and creatives, continuously analyzing performance and testing new assets to maximize CTR, conversion rates, and lead quality.
Monitor, analyze, and optimize campaign performance & present findings into actionable insights
Manage budgets and pacing to ensure efficient ROAS
Run A/B tests, audience segmentation, and targeting/retargeting/lookalike strategies
Partner with sales, client services, and engineering teams to align goals and improve funnel performance
Ad-hoc special projects

Who you are & what makes you qualified

3+ years of hands-on experience managing native advertising campaigns on platforms such as Taboola, Outbrain, or similar networks.
Proven track record of scaling native advertising efforts and managing high-budget campaigns ($100k+/month)
Demonstrated success in lead generation and/or performance marketing, with a focus on maximizing lead volume while optimizing CPL, ROI, and lead quality.
Solid working knowledge of tracking pixels, conversion events, and attribution tools
Strong analytical mindset with the ability to interpret data, extract insights, and make data-driven optimization decisions
Deep understanding of conversion funnels, attribution models, and ROAS
Excellent communication, organization, collaboration, and project management skills
Strong grasp of creative best practices for Native and Display Ad platforms
Ability to manage multiple campaigns and priorities in a fast-paced, results-oriented environment.
A genuine passion for performance marketing and a test-and-learn mindset

Nice to have:

Experience managing paid social advertising campaigns
Knowledge of compliance and privacy standards in lead generation (TCPA, etc.)
Previous agency or aggregator experience

Compensation: $100k-115k annually

Privacy:

The types of Personal Information we may collect (directly from you or from Third Party-sources) and our privacy practices depend on the nature of the relationship you have with Buyerlink and the requirements of applicable law. We endeavor to collect information only relevant for the purposes of processing. By continuing, you agree to Buyerlink's privacy policy, which can be accessed here.