Job Description
Job Description
Global Safety Science firm is looking for a Product Marketing lead to work in their Software vertical. This role will be working with the business owners to define the global product marketing strategy and drive the execution for leading material search engine and certification search engine to acquire new users and stimulate incremental usage by targeting R&D, formulation, product developers and engineer professionals across targeted industries. This job is a hybrid role, 3 days a week in the office so the job can be in any of the companies locations which cover Raleigh, Kansas City, New York, New Jersey, Chicago and Northbrook IL and Austin, TX.
Responsibilities:
- Executes global Product Marketing strategy.
- Tracks marketing investments and results for continuous improvement.
- Collaborates with business, product and sales to understand the competitive landscape and drive demand in line with business goals.
- Executes user acquisition and retention campaigns to drive business growth (25%).
- Supports market and trend research efforts to identify new opportunities and ensure products and messages are properly targeted.
- Gathers insights to influence business decisions and shape Product Marketing strategy (20%).
- Works independently, with guidance in only the most complex situations, to craft compelling content to drive product awareness and purchase (25%).
- Works independently, with guidance in only the most complex situations, to create compelling content to ensure that sales has the knowledge required to effectively sell product portfolio.
- Partners with sales to foster a continuous feedback loop (20%).
Requirements:
- 7+ years or more of related experience
- Effective skills and experience in setting up and managing digital marketing campaigns.
- Strong Word, Excel and PowerPoint experience
- Strong understanding of critical digital and nondigital B2B channels
- Strong written and oral communication, collaboration skills, and project planning
- Strong understanding of SEO and optimization strategies.
- Able to understand technical and scientific issues and to translate complex information for nonscientific audiences.
- Proficiency in Microsoft Office and experience managing and/or using a wide array of internal communication tools.
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Company DescriptionReeve & Associates is a leading nationwide recruiting firm helping employers and job seekers connect.
Company Description
Reeve & Associates is a leading nationwide recruiting firm helping employers and job seekers connect.