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Marketing Specialist

Parrot Realty
locationParkland, FL, USA
PublishedPublished: 6/14/2022
Full Time

Job Description

Job Description

We are seeking a creative, organized, and proactive Marketing Associate to support and execute our real estate marketing initiatives. This role is responsible for ensuring consistency and excellence in listing promotions, social media presence, print and digital campaigns, event coordination, and agent branding. The ideal candidate has a strong attention to detail, excellent communication skills, and the ability to manage multiple projects in a fast-paced environment.


Work alongside award-winning Marketing Professionals to create and foster a Marketing department like no other.

Compensation:

$40,000 - $49,000 yearly

Responsibilities:

Listing Marketing & Online Presence

  • Ensure all property listings adhere to the internal Listing Marketing Checklist
  • Upload all listing photos and videos to the Marketing Google Drive
  • Post listing videos to YouTube, and provide video links to agents for MLS
  • Post all listing videos and photos to social media platforms and Google Business Page
  • Share and organize Facebook Live videos across Facebook and YouTube
  • Run YouTube, Facebook, and Instagram ads for property listings


Farming & Community Outreach

  • Follow and execute the marketing schedule for geographic farms
  • Send monthly Market Reports and Just Listed / Just Sold emails to farm email lists
  • Coordinate print marketing such as newsletters, postcards, school calendars, etc.
  • Submit content to monthly publications, including The Parklander, Coral Springs Talk, and Parkland Talk


Event Coordination

  • Organize Seller & Buyer Seminars, Charity Events, and City Events


Agent & Brand Marketing

  • Post monthly Agent Reports, New Agent Announcements, and Birthday Posts
  • Create and publish Market Update Blogs and Local City Blogs
  • Contact sellers and post Seller Review Videos; run Testimonial Video Ads
  • Collaborate with the graphic designer and leadership team on recruiting email campaigns
  • Create content showcasing behind-the-scenes office culture


Social Media Management & Content Creation

  • Develop and post engaging content on 2 main social media accounts
  • Generate content ideas for the company’s real estate-focused podcast
  • Maintain consistent brand voice and visual identity across all platforms

Qualifications:

  • 1–3 years of marketing experience, ideally in real estate or related industry
  • Proficient in social media platforms (Facebook, Instagram, YouTube, etc.)
  • Familiarity with email marketing platforms and Google Workspace
  • Basic understanding of paid ad platforms (Meta Ads, YouTube Ads)
  • Strong organizational and communication skills
  • Ability to manage multiple deadlines and campaigns simultaneously
  • Graphic design or video editing experience is a plus

About Company

Our team leader is in the top 5 in Broward County, Florida! We are also the top-selling Parkland real estate brokerage and the top one in Coral Springs for listings. Helping thousands of families over the past 23+ years achieve their personal and real estate goals has been extremely rewarding. Our team's ultimate goal is to provide a service beyond clients' expectations, allowing all to feel comfortable buying and selling with confidence.

We have been a real estate team in Parkland for 23+ years. In April 2021, we opened our Brokerage, Parrot Realty, a Brokerage created, opened, and operated by Agents. Parrot Realty is not your typical brokerage. Your Leadership Team is in the trenches with you every day, specializing in Contract Sales and Negotiations, Production Optimization, Lead Generation, and Marketing.

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