Media Planner

Job Description

Job Description

Job Title

Media Planner

Department

Media

Employment Type

Full-Time

Minimum Experience

Experience 2-4 years

Salary

$69K-77K

NO CALLS or RECRUITERS PLEASE

Although mostly remote, we will need the employee to be local as it will require in-office meetings as needed.

PETROL, a leading full-service advertising agency specializing in progressive marketing for some of the biggest brands in tech, sports, and video gaming—among many more—is seeking a full-time Media Planner. With dedicated departments for print services, motion graphics, AV, social media, interactive/digital, as well as media planning & buying, we regularly develop fully integrated global marketing campaigns for some major brands across genres.

We are looking for a new member of our in-house media team. In this position, you would be responsible for the development and implementation for both national and local media campaigns.

This is a fast-paced, collaborative environment and one that requires attention to detail, good communications skills and ability to be a team player. Candidates should also possess excellent verbal and written communication skills.

RESPONSIBILITIES

Media Planning (approximately 50% of duties)

• Work closely with media team members (Directors, Supervisor, Sr. Planners, Analyst).
• Touch on all aspects of digital and traditional media campaigns from setup to execution to post-campaign analysis.
• Assist in comprehensive media strategy development to meet clients’ marketing objectives.
• Assemble media consideration sets and make recommendations on how to best allocate agency advertising budgets, utilizing media research tools, internal resources, and industry/market knowledge.
• Manage and monitor media budgets, ensuring planned allocations are adhered to throughout campaign execution and making adjustments as necessary to optimize performance and client ROI.
• Develop RFPs for media publishers; gather and analyze proposals to determine media selections, and negotiate rates and positioning as required.
• Develop final media plan recommendations and assist the Account team in presenting these recommendations to clients.
• Provide supporting research for recommended media strategies and plans.
• Oversee and monitor ongoing campaign performance, ensuring campaigns are executed properly, on budget, and according to client expectations.
• Assist with account reconciliation, including resolving billing discrepancies and ensuring accurate financial reporting.
• Responsible for accurately entering and updating assigned projects in company technology systems, including contract terms, budget details, project scopes, and client information.

Data Reporting (approximately 50% of duties)

• Monitor and analyze key performance indicators (KPIs) across digital media campaigns, including display, video, social, and programmatic
• Prepare and deliver recurring campaign performance reports using data visualization tools such as Datorama, Google Data Studio, and Excel
• Present campaign insights to clients and internal stakeholders through written summaries, dashboards, and client-ready presentations
• Support campaign optimization by identifying performance trends and providing actionable recommendations to media planners and buyers
• Collaborate with clients, account teams, and analytics leads to define success metrics and ensure measurement strategies align with business goals
• Conduct in-depth analysis of large datasets to identify opportunities for campaign improvement and cross-channel optimization
• Apply statistical analysis and modeling tools to uncover deeper insights and support forecasting and budget allocation decisions
• Manage data extraction and integration across multiple platforms, including ad servers, analytics tools (e.g., Google Analytics), and proprietary databases
• Automate reporting workflows using API integrations and custom queries to improve efficiency and accuracy
• Understand and assist with tracking setup, including pixel/tag implementation and attribution modeling across platforms such as Google Marketing Platform
• Evaluate media performance holistically, connecting digital metrics (CTR, CPC, CPM, conversion rate, bounce rate, etc.) to client objectives and ROI

Additional duties assigned as needed.

QUALIFICATIONS

• 2–4 years of media planning and buying experience at an advertising or media agency
• Experience in both traditional and digital media planning
• Proficient in third-party ad platforms and analytics tools, including Google Campaign Manager (GCM) and Google Analytics
• Strong proficiency in Microsoft Excel and PowerPoint; familiarity with media planning and budgeting tools is a plus
• Bachelor’s degree required; advanced coursework or certifications in marketing, communications, or media preferred
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously and independently
• Excellent interpersonal, written, and verbal communication skills
• Confident presentation skills with the ability to clearly communicate media plans, strategies, and performance insights to clients and internal teams
• Demonstrated problem-solving abilities and a proactive approach to developing creative, data-informed solutions
• Comfortable working in a fast-paced environment and handling shifting priorities and ad hoc requests
• Meticulous attention to detail and a strong sense of accountability
• Interest in digital media trends and a desire to grow skills in data analysis and emerging platforms
• Familiarity with the video game industry and its marketing landscape is a plus
• Multilingual capabilities are a plus

All final candidates must complete and pass a background check.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand; walk and climb or balance. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this job include close vision, distance vision and color vision.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

Petrol Advertising, Inc. is an Equal Opportunity Employer. All qualified applicants will be afforded equal employment opportunities without discrimination because of race, color, religion, sex, national origin, age, disability, genetics or any other protected characteristic.

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