Job Description
Job DescriptionSalary:
Falcon Electric, Inc. (an Avnan Company) is a leader in online UPS technology and high-reliability power conversion systems. With over 35 years of experience, we pioneered high-frequency online UPS systems under 10kVA and have manufactured private-label solutions for some of the worlds leading UPS brands.
Known for our military-grade quality and engineering excellence, Falcon designs power solutions built to lastoften exceeding 12 years of service life. Every product is rigorously tested before release, and our engineers work closely with customers to ensure the right solution is implemented from day one.
In an industry dominated by disposable products, Falcon offers a smarter, more sustainable alternativedelivering exceptional reliability, lower total cost of ownership, and long-term value. We earn customer loyalty through performance, quality, and unwavering commitment to customer satisfaction.
About the Role
We are looking for a driven and technically curious Inside Sales Representative to manage and close sales opportunities in a fast-paced, industrial manufacturing environment. This role is responsible for owning the full sales cyclefrom qualification and quoting through negotiation and closeprimarily across short to mid-length sales cycles, with some larger project-based opportunities.
You will work closely with engineering, operations, and supply chain teams to deliver accurate, technically sound solutions that meet customer requirements while supporting the companys revenue growth and customer satisfaction goals.
What Youll Do
Sales & Revenue Generation
- Own and close assigned sales opportunities, typically ranging from 23 week cycles to larger projects of 36 months
- Respond to inbound inquiries and proactively follow up on qualified leads
- Conduct discovery conversations to understand customer technical and commercial requirements
- Prepare and present accurate quotes and proposals aligned with customer needs and internal pricing guidelines
- Negotiate pricing, delivery timelines, and commercial terms within approved authority
- Maintain ownership of opportunities through order placement and handoff to operations
Technical & Commercial Coordination
- Translate customer application requirements into appropriate technical solutions
- Review specifications, datasheets, and basic schematics to ensure solution fit
- Collaborate closely with engineering, manufacturing, and supply chain teams to confirm feasibility, lead times, and costs
- Support customers with technical clarification throughout the sales process
Account & Relationship Management
- Build and maintain strong customer relationships through consistent communication and follow-up
- Support repeat business, reorders, and project extensions
- Identify upsell and cross-sell opportunities within existing accounts
Systems, Process & Reporting
- Maintain accurate and up-to-date records in the CRM system
- Track opportunities, quotes, and forecasts to support sales planning
- Follow established sales processes, pricing policies, and approval workflows
- Participate in sales meetings, pipeline reviews, and performance discussions
What You Bring
Education
- Associate degree in Electrical Engineering Technology, Electronics Technology, Industrial Technology, Power Engineering, Energy Systems, or a related field
- An equivalent combination of education and relevant industry experience will be considered
Experience
- 35 years of B2B sales experience in a technical or industrial environment
- Experience selling products or solutions in one or more of the following industries:
- UPS (Uninterruptible Power Supply) systems
- Power and power electronics
- Power supplies (AC/DC, DC/DC)
- Frequency converters / VFDs
- Network and IT equipment or infrastructure products
- Renewable energy systems (solar, wind, energy storage)
- Electrical distribution equipment, including switchgear
- Proven experience managing short sales cycles and project-based opportunities
Skills & Competencies
- Strong technical aptitude and ability to learn complex products
- Commercial awareness with a focus on margin and accuracy
- Clear, professional communication skills (verbal and written)
- Highly organized, detail-oriented, and disciplined in follow-up
- Customer-focused with a solutions-oriented mindset
- Comfortable working cross-functionally with engineering and operations teams
- Resilient and adaptable in a fast-paced manufacturing environment
- Strong sense of accountability and ownership of outcomes
Why Join Falcon
- Work with technically sophisticated products in a collaborative, cross-functional environment
- Make a direct impact on revenue growth and customer success
- Opportunity to grow within a technically driven sales organization
We are proud to be an equal-opportunity employer and are committed to building a work environment that is both diverse and inclusive. You will receive consideration for employment regardless of race, religion, gender, gender identity or expression, sexual orientation, ethnicity, creed, disability, or age.