Integrated Marketing Specialist Hispana
Job Description
Job Description
Our associates celebrate lives. We celebrate our associates.
This role helps shape and deliver marketing programs across a variety of channels (social media, radio, digital, email, etc.), making sure to support SCI Hispana’s goals and reflect a consistent brand voice. The role blends creativity with strategic direction and works closely with sales teams to build campaigns for the Hispanic and general market that are cohesive and effective.
•Drives campaign efficiency thorough monitoring and optimization
•Collaborates with the Corporate marketing team, field stakeholders, IT and external agencies
•Gathers, synthesizes and distributes campaign results and insights to leadership
JOB RESPONSIBILITIES
Implements Marketing/Advertising Campaigns 40%
- Plans and executes both market and national-level campaigns within different channels, such as social media, email, print and radio.
- Manages relationships with any outside agency used
- Compiles and organizes advertising budgets and performance, utilizing information to ensure optimization
- Utilizes advertising tactics including behavioral/contextual advertising, marketing and social media
Content Creation 30%
- Creates thoughtful, engaging and impactful culturally relevant content to increase overall leads and conversions across all channels
- Develops content strategies for various marketing projects
- Ensures consistent brand voice and messaging across all channels
- Works collaboratively with sales leadership and SCI Hispana’s marketing team to concept and execute content
Reporting & Optimization 30%
- Creates a system of ongoing campaign monitoring and reporting
- Provides regular analysis of campaign performance to operational and sales leadership
- Compiles and distributes regular reports and status updates
- Execute consistent and strategic optimizations to all paid campaigns
- Uses a content management system to improve lead to sales ratios by using data and relationships with field leaders
MINIMUM REQUIREMENT
Education
- Bachelor’s Degree in Marketing, Advertising, Communications, Computer Science or related field required
Experience:
- At least three (3) years experience with online advertising, Facebook advertising, display advertising, pay-per-click advertising or a related marketing role required
- Familiar with Facebook, Google and Yelp Ads
- Has a deep understanding of Hispanic cultural nuances, values, and media consumption
- Basic understanding of HTML and/or other programming language(s) preferred
- Proficient understanding of the digital advertising landscape and demonstrates a track record of driving measurable results toward business objectives
- Knowledgeable in all Microsoft Office applications including Word, PowerPoint and Excel
Knowledge, Skills & Abilities
- Fluent in English and Spanish
- Ability to think critically and remain flexible among a diverse and ever-changing business environment in a complex organization
- Proficient with key digital marketing tools, including Google AdWords, Google Analytics and keyword/competitive analysis programs
- Native or near-native Spanish and English proficiency
- Proficient with Salesforce preferred
- Ability to run analysis and reports in Microsoft Excel on large data sets
- Ability to collaborate effectively with cross-functional team members and communicate appropriately across multiple organizational levels
- Ability to self-manage competing priorities and overlapping deadlines
- Occasional travel (approx. 5% of the time - quarterly)
WORK CONDITIONS
Work Environment
- Work indoors during all seasons and weather conditions
- Comply with Corporate dress code policy
Work Postures
- Sitting continuously for many hours per day, up to 6 hours per day
- May climb stairs to access buildings frequently
Physical Demands
- Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage
Work Hours
- Working beyond “standard” hours as the need arises
Postal Code: 77019
Category (Portal Searching): Marketing and Advertising
Job Location: US-TX - HoustonCompany DescriptionLife’s not about a job, it’s about purpose.
Do you love sales? Are you passionate about serving your community? Do you want to make a difference with your work?
We’re looking for a sales professional to join our dynamic team! We put people first and value integrity and attention to detail in our work. We’ll change everything you ever thought about working in the funeral services industry. This isn’t your typical job—and we’re not your typical company!
Our Sales Professionals enjoy:
•\tUnlimited Income Potential - with a competitive commissioned incentive package
•\tStability – a recession-resistant, human centered business
•\tBrand recognition – Our Dignity Memorial® is the North America’s largest provider of funeral, cremation and cemetery services.
•\tCompany-Provided Leads - we use the world’s #1 lead-management system and other best-in-
class technology platforms
•\tOngoing training
•\tAdvancement opportunities
We think our CEO, Tom Ryan, says it best:
“At SCI, we believe we are Better Together. When each of us brings our best self to work, we can provide the Service Excellence our families deserve. This is why we provide you and your loved ones with benefits and resources to help you become your best.”
BETTER HEALTH:
Wellbeing is important to us, and to ensure our associates have access to the best care, we offer medical, prescription drug, mental health, dental and vision insurance plans for our associates to select from. Our wellness program offers benefit credits and includes a company contribution toward Health Reimbursement Accounts (HRA). Our Employee Assistance Program (EAP) offers immediate, confidential help to our associates and their dependents as well as eight free counseling sessions per incident.
BETTER WEALTH:
We are committed to providing the means and resources for our associates to manage their current and future financial needs. We offer a 401(k) plan with a competitive company match, financial education tools and flexible spending accounts for healthcare, dependent care and commuter expenses.
BETTER SELF:
We encourage associates to take time off through vacation, holiday, sick time, maternity leave and baby bonding (maternity & paternity) plans. Career development is an important focus, supported by tuition reimbursement, professional training and discounted university rates. Through the Sam Lucas Scholarship Foundation, we provide educational grants to associates, their spouses and children. What is important to our associates outside of work is important to us too. We offer additional benefits including adoption assistance and pet insurance, among many other insurance and benefit options.
BETTER COMMUNITY:
Our Associate Resource Communities (ARCs) are associate-led, self-directed groups of Company colleagues who share similar interests and backgrounds. ARCs offer opportunities to connect with colleagues, promote diversity, share ideas, enhance our business and help improve the communities in which we live and work. As part of our mission to promote excellence in funeral service, our mortuary science scholarship program awards over $96,000 annually to 25 deserving students. (Associates are eligible to participate.) In exchange for a contribution to a charity of their choice, our associates can earn an additional day off per year.
Compensation: $40,000 to $100,000 targeted compensation (with higher earnings potential based on exceptional performance)
Note: Eligibility requirements apply.
SCI is committed to an inclusive, barrier-free recruitment and selection process. On request, we will seek to provide appropriate accessibility options to all applicants with disabilities.
For any difficulties with the application process, please reach out to SCI.jobs@sci-us.com.
Company Description
Life’s not about a job, it’s about purpose.\n\nDo you love sales? Are you passionate about serving your community? Do you want to make a difference with your work?\n\nWe’re looking for a sales professional to join our dynamic team! We put people first and value integrity and attention to detail in our work. We’ll change everything you ever thought about working in the funeral services industry. This isn’t your typical job—and we’re not your typical company!\n\nOur Sales Professionals enjoy:\n•\tUnlimited Income Potential - with a competitive commissioned incentive package\n•\tStability – a recession-resistant, human centered business\n•\tBrand recognition – Our Dignity Memorial® is the North America’s largest provider of funeral, cremation and cemetery services.\n•\tCompany-Provided Leads - we use the world’s #1 lead-management system and other best-in-\nclass technology platforms\n•\tOngoing training\n•\tAdvancement opportunities\nWe think our CEO, Tom Ryan, says it best:\n“At SCI, we believe we are Better Together. When each of us brings our best self to work, we can provide the Service Excellence our families deserve. This is why we provide you and your loved ones with benefits and resources to help you become your best.” \nBETTER HEALTH:\nWellbeing is important to us, and to ensure our associates have access to the best care, we offer medical, prescription drug, mental health, dental and vision insurance plans for our associates to select from. Our wellness program offers benefit credits and includes a company contribution toward Health Reimbursement Accounts (HRA). Our Employee Assistance Program (EAP) offers immediate, confidential help to our associates and their dependents as well as eight free counseling sessions per incident.\nBETTER WEALTH:\nWe are committed to providing the means and resources for our associates to manage their current and future financial needs. We offer a 401(k) plan with a competitive company match, financial education tools and flexible spending accounts for healthcare, dependent care and commuter expenses.\nBETTER SELF:\nWe encourage associates to take time off through vacation, holiday, sick time, maternity leave and baby bonding (maternity & paternity) plans. Career development is an important focus, supported by tuition reimbursement, professional training and discounted university rates. Through the Sam Lucas Scholarship Foundation, we provide educational grants to associates, their spouses and children. What is important to our associates outside of work is important to us too. We offer additional benefits including adoption assistance and pet insurance, among many other insurance and benefit options.\nBETTER COMMUNITY:\nOur Associate Resource Communities (ARCs) are associate-led, self-directed groups of Company colleagues who share similar interests and backgrounds. ARCs offer opportunities to connect with colleagues, promote diversity, share ideas, enhance our business and help improve the communities in which we live and work. As part of our mission to promote excellence in funeral service, our mortuary science scholarship program awards over $96,000 annually to 25 deserving students. (Associates are eligible to participate.) In exchange for a contribution to a charity of their choice, our associates can earn an additional day off per year.\nCompensation: $40,000 to $100,000 targeted compensation (with higher earnings potential based on exceptional performance)\nNote: Eligibility requirements apply.\nSCI is committed to an inclusive, barrier-free recruitment and selection process. On request, we will seek to provide appropriate accessibility options to all applicants with disabilities.\nFor any difficulties with the application process, please reach out to SCI.jobs@sci-us.com.