Job Description
Job Description
Crust Pizza Co. is a growing restaurant company headquartered in The Woodlands, Texas, offering high-quality, handcrafted pizzas and exceptional dining experiences. With a strong focus on community engagement and customer satisfaction, Crust Pizza Co. aims to create a welcoming environment for its patrons. The company is dedicated to culinary excellence, innovative flavors, and a passion for food. Crust Pizza Co. continues to expand its presence while staying committed to its core values and mission of delivering exceptional service and delicious food.
We’re looking for a Senior Marketing Manager in the Greater Houston area to help us scale to 50+ locations and beyond.
You Will:
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Lead Franchise Development Marketing: Build and manage digital campaigns that generate high-quality franchise leads.
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Activate Local Markets: Plan and execute openings, events, partnerships, and community-based promotions.
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Manage Brand Fund: responsibly and collaboratively create, propose, execute marketing plan for the system. Focused on driving revenue and transaction counts.
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Launch & Optimize LTOs: Drive visibility and sales through creative storytelling, social campaigns, and on-brand visuals.
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Analyze Performance: Use POS and digital analytics to measure ROI and inform marketing decisions.
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Strengthen Brand Consistency: Build scalable systems for multi-location marketing while supporting local franchisee success.
Qualifications (7–10+ Years Experience):
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Franchise Marketing Expertise: Proven record driving sales growth within a QSR or multi-unit environment.
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Analytical Approach: Proficient in Google Analytics, data reporting, and campaign optimization.
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Creative Leadership: Strong visual sense and brand storytelling ability.
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Outcome Focused: proactive and results driven
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Channel Management: Experience managing $100K+ budgets across Meta, Google, radio, and other key channels.
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Operational Understanding: First-hand QSR or restaurant marketing experience strongly preferred.
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Digital Proficiency: Social (IG/TikTok), SEO/SEM, and email marketing (e.g., Klaviyo).
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Leadership: Skilled at managing vendors, agencies, and cross-functional teams.
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Compliance Knowledge: Familiar with FDD marketing guidelines and brand fund management.
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Location: Must live and work in the greater Houston area (no relocation).
Bonus Skills:
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Passion for food, pizza, and community marketing.
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Experience with communications or PR.
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Background in multi-unit operations.
Compensation: $75,000-80,000 plus bonus and benefits
Interview Process
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Initial Screening - A brief conversation to confirm role alignment and answer preliminary questions.
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Interview with Hiring Manager - A more in-depth conversation with the department leader.
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Interview with Direct Report - A conversation with the person you would report to.
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Interview with CEO & CTO
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Present Practical Task - A small task will be assigned, designed to assess relevant skills. You will present to our CEO & Ops Leadership.
Company DescriptionCrust Pizza Co. is one of Houston’s fastest-growing pizza brands, known for handcrafted dough, crave-worthy flavors, neighborhood hospitality, and exceptional dining experiences. With a strong focus on community engagement and customer satisfaction, Crust Pizza Co. aims to create a welcoming environment for its patrons. The company is dedicated to culinary excellence, innovative flavors, and a passion for food. Crust Pizza Co. continues to expand its presence while staying committed to its core values and mission of delivering exceptional service and delicious food.
Company Description
Crust Pizza Co. is one of Houston’s fastest-growing pizza brands, known for handcrafted dough, crave-worthy flavors, neighborhood hospitality, and exceptional dining experiences. With a strong focus on community engagement and customer satisfaction, Crust Pizza Co. aims to create a welcoming environment for its patrons. The company is dedicated to culinary excellence, innovative flavors, and a passion for food. Crust Pizza Co. continues to expand its presence while staying committed to its core values and mission of delivering exceptional service and delicious food.