Job Description
Job DescriptionWe are looking for an experienced Digital Marketing Manager to join our team in Atlanta, Georgia. This long-term contract position offers an exciting opportunity to develop and execute impactful marketing strategies in a competitive industry. The ideal candidate will drive lead generation efforts while managing digital campaigns, social media activities, and website optimization.
Responsibilities:
• Develop and implement comprehensive digital marketing strategies to increase brand visibility and generate leads.
• Manage and optimize the company website, ensuring user-friendly navigation and SEO best practices.
• Plan, execute, and monitor digital marketing campaigns across various platforms, including social media and paid advertising.
• Utilize Google Analytics to track campaign performance, analyze data, and provide actionable insights.
• Coordinate social media content creation and ensure alignment with overall marketing goals.
• Oversee paid advertising efforts, including Google Ads and social media campaigns, to maximize ROI.
• Collaborate with internal teams to ensure consistent branding across all marketing channels.
• Monitor industry trends and competitor activities to identify opportunities for growth.
• Maintain and manage the marketing budget effectively to optimize spending.
• Work onsite 2-3 days per week as part of a hybrid schedule near the Battery in Atlanta.• Proven experience in digital marketing with a focus on lead generation and campaign management.
• Proficiency in managing websites built on WordPress and implementing SEO strategies.
• Strong knowledge of Google Analytics and other marketing analytics tools.
• Experience with paid advertising platforms, including Google Ads and social media.
• Ability to create and manage engaging email campaigns.
• Excellent written and verbal communication skills.
• Familiarity with managing social media platforms and content creation.
• Ability to work collaboratively in a hybrid onsite schedule.