Job Description
Job Description
COMMUNITY LIAISON:
We have an exciting opportunity for an experienced healthcare marketing professional to join our team and support our Colorado market in this key role of Community Liaison.
Are you ready to join an organization where you can make an extraordinary impact, conquering addiction one patient and family at a time? Valley Hope restores lives affected by addiction and supports lifelong recovery.
Valley Hope of Parker, located just outside of Denver, has been serving the people of Colorado with residential drug and alcohol addiction treatment services since 1989.
At Valley Hope of Parker, the work of every team member matters. The work we do every day saves lives and builds hope for the future. Our work is mission-driven, supported by a strong culture of teamwork and a compassionate environment that is the foundation of the Valley Hope organization.
EDUCATION & EXPERIENCE:
Required:
- Bachelor’s degree in a business-related field, public relations, marketing or equivalent work experience.
- Two (2) years’ experience with customer service, project planning/management, community outreach, or sales and networking with healthcare referral sources.
- Experience developing marketing strategies and programs including referral development, intake, tracking advertising, public relations and guest relations.
- Valid and unrestricted driver’s license.
Preferred:
- Experience working in SUD/Behavioral Health
COMPENSTATION:
- Starting salary ranges from $70,000 - $85,000/yr based on education and experience
BENEFITS:
- Affordable health, dental, and vision insurance
- Tuition Assistance
- Student Loan Repayment
- Public Student Loan Forgiveness (PSLF) Eligible Employer
- 8 Paid Holidays (Including 1 Personal Holiday)
- PTO – Up to 30 Days per year based on years of service
- Paid Parental Leave
- 401(k) Retirement Plan with employer match
- Health Saving and Flexible Spending Accounts
- Employee Assistance Program
- And much more!
JOB SUMMARY:
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Develops strategies to maximize admissions including daily contact with potential referral sources including but not limited to hospitals, physicians, SUD specialists, community organizations and care managers, legal/judicial agencies and professionals.
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Builds and maintains strategic relationships with new and existing referral sources, including hospitals, physicians, substance use disorder specialists, community organizations, care managers, and legal/judicial professionals—to generate client referrals, promote awareness of treatment services, and strengthen the organization’s presence and reputation within the community.
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Actively promotes and educates referral sources, potential patients, families, and community members on Valley Hope’s programs and services, providing up-to-date information and serving as a knowledgeable resource on addiction treatment options and industry developments.
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Maintain “account manager” responsibilities with active referents.
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Maintains good working relationships with and between the Marketing Department, referral sources, and other departments including Administration, Patient Access, Clinical Services and Medical Staff.
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Gives close attention to follow-up with referral sources (actual and potential) including phone, e-mails, faxes, face to face appointments.
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Serves as a liaison between Valley Hope and community stakeholders to represent the organization and build brand awareness. Represents Valley Hope at trade shows, conferences and events.
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Establish weekly contacts with host hospitals, medical staff and draw market potential.
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Conducts required scheduled appointments per day and feel comfortable with cold calling and overcoming obstacles.
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Responsible for creating and working from a strategic plan, planning and attending programs and events, assisting the Director in positioning the facility’s products and services favorably in the healthcare market.
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Coordinates potential admissions with appropriate staff.
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Gathers and maintains up-to-date market intelligence—including competitor activities, pricing, census trends, and service offerings—while demonstrating strong business acumen, budget awareness, and strategic insight to support referral development and outreach efforts.
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Handle potential referral source complaints and concerns by overcoming obstacles and completing a referral sources satisfaction survey and report back to facility administration.
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Collaborate with the Director of Business Development, leadership at Valley Hope’s residential and outpatient facilities, to identify new clients and strengthen relationships with the current stakeholders.
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Assists in creating and implementing a comprehensive Valley Hope business development plan for the assigned area. Complete weekly and monthly activity reports.
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Assist with special projects and other duties as delegated per Supervisor.
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Maintains a current working knowledge of trends within substance abuse treatment industry and with State and Federal regulatory requirements and guidelines.
WORK ENVIRONMENT:
- This position will require frequent travel (estimated up to 80% of the time) within the assigned geographic area to meet with clients.
- Position will require some work outside of traditional office hours to attend meetings, meet with stakeholders, etc., as needed.
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