Job Description
Job DescriptionJob Type: FTE
Location: Remote (anywhere in the US or Canada)
We’re looking for a Digital Marketing Manager to join our growing marketing team. This role will own the execution of key digital channels – Social media, paid advertising, email marketing, and HubSpot management- while also bringing a data-driven, growth-focused approach to campaign strategy and optimization. The ideal candidate thrives on both the creative and analytical sides of marketing: developing compelling campaigns and then digging into the numbers to continuously improve performance.
Responsibilities:Social Media
- Manage content calendar and day-to-day posting across channels for our core brand and products
- Create on-brand and engaging social graphics using Canva to support engagement
- Monitor engagement and optimize for reach, follower growth, and conversions
Email Marketing & HubSpot Management
- Build and optimize email campaigns, workflows, and nurture programs in HubSpot
- Help build and maintain a healthy marketing contacts database and segmentation strategies
- Analyze performance metrics (open rates, CTR, conversions, etc.) and refine campaigns to optimize performance
Graphic Content Creation
- Develop engaging, on-brand graphics and videos for social media, email, ads, and event promotions
- Ensure visual consistency across all digital channels
- Collaborate with marketing leadership to ensure graphic content aligns with and evolves alongside the Cyclotron brand
Campaign Optimization & Growth
- Track and report on KPIs across channels, delivering actionable insights
- Test and experiment with new tactics to improve lead generation and conversion rates
- Collaborate with sales and marketing leadership to align campaigns with pipeline goals
Paid Advertising
- Plan, launch, and manage paid campaigns across search, display, and social
- Monitor budgets, track ROI, and A/B test creative, copy, and targeting strategies
What We’re Looking For
- 2-4 years of experience leading successful cross-channel campaigns
- Strong copywriting skills with the ability to craft compelling social posts, ad copy, and email content that drive engagement and conversions
- Proven ability to create engaging, on-brand marketing graphics (experience using Canva a plus); strong eye for design and attention to detail is essential
- Deep understanding of communication compliance regulations (GDPR, CAN-SPAM, CCPA, etc.)
- Experience with HubSpot (contact management, email automation, workflows, forms, etc.) and Dynamics 365 (CRM)
- Ability to conduct thorough market research to identify potential customer segments and target audiences
- Strong grasp of marketing analytics for key metrics like conversion rates, lead quality, and cost per lead. Comfort making data-driven decisions to identify areas of improvement
- Experience running successful, on-budget paid ad campaigns on search engines, social media platforms, and in industry publications
- Ability to work closely with marketing, sales, and technical teams to align lead generation efforts and ensure smooth lead handoff
- Highly organized self-starter who can balance multiple projects and deadlines
Additional Notes
A sanitized example of marketing content will be required, representing quality of your written and/or design work. This can be a public blog, ebook/whitepaper, marketing email, or LinkedIn campaign content you have created (non-client-identifiable, and adhering to confidentiality requirements where appropriate).
Cyclotron is an Equal Opportunity Employer. Cyclotron values diversity, equity and inclusion, and aims to practice DE&I in all that we do.
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