Job Description
Job Description
Position: Campaign Coordinator
Reports To: Marketing Manager
FLSA Status: Non-Exempt
SUMMARY
The Campaign Coordinator supports the execution of First Tactical’s retention marketing programs. This role is responsible for building campaigns, defining audiences, managing automations, and supporting reporting across email and SMS channels.
While this role supports broader campaign initiatives, its primary focus is ensuring retention marketing is executed accurately, consistently, and at scale. The Campaign Coordinator is a hands-on operator who translates campaign strategy into working logic inside Attentive.
ESSENTIAL DUTIES & RESPONSIBILITIES
· Build and launch email and SMS campaigns in Attentive
· Create and manage audience segments based on campaign goals
· Configure campaign logic, triggers, and exclusions
· Build, test, and maintain automated flows
· Ensure campaigns follow brand, compliance, and messaging standards
· QA all campaigns prior to launch to prevent errors
· Maintain the retention campaign calendar in coordination with the Marketing Manager
· Assist with A/B testing execution and documentation
· Support performance tracking and reporting for email and SMS
· Maintain consistency across email and SMS touchpoints
· Support broader campaign execution by ensuring email/SMS aligns with:
o Website promotions
o Social and retail initiatives
o Sales and key account programs
· Coordinate with Creative and Ecommerce to ensure assets and links are correct
· Maintain documentation of retention workflows and automations
· Identify opportunities to improve efficiency, targeting, or performance
· Assist in refining segmentation and lifecycle strategies over time
- Perform other duties as assigned
EXPERIENCE / EDUCATION
· 1–4 years of experience in email and/or SMS marketing
· Hands-on experience with Attentive or similar platforms
· Strong understanding of segmentation and automation logic
· Detail-oriented and process-driven
· Comfortable working with data and performance metrics
· Clear written communication skills
PHYSICAL DEMANDS / WORK CONDITIONS
- Prolonged periods of sitting and computer use
- Frequent use of design software requiring visual focus and manual dexterity
- Regular communication with team members via meetings, email, and messaging platforms
- Occasional lifting of light materials (up to 20 pounds)
- Limited travel may be required for events, production meetings, or trade shows
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.