Job Description
Job Description
Job Title: Content Specialist
Location: Tampa Bay, FL (Remote with some on-site required) On site requirements include but are not limited to, first day orientation at our downtown office as well as in person team building activity and photo days. These in-person requirements will be no more than 10 days per year.
About Us: At WolfPack, we’re a results-driven digital marketing agency focused on helping home service businesses and other industries grow through tailored content, strategic marketing, and cutting-edge automation. We’re looking for a detail-oriented and creative Content Specialist to join our team and help our clients stand out online through engaging social media, compelling blog content, and strong brand strategies.
Job Details: This full-time, hourly role is perfect for someone who loves writing, content creation, and digital strategy. You’ll be responsible for crafting written and visual content across multiple platforms, performing SEO and algorithm research, and guiding brand awareness strategies. You’ll work with clients directly and behind the scenes, balancing creativity with data-driven decision-making.
Key Responsibilities:
1. Social Media Content Creation
- Create and schedule engaging content for social media platforms (posts, Reels, carousels, stories) using Canva and Social Pilot.
- Research platform algorithms and trends to optimize content performance.
- Build effective hashtag strategies and write engaging captions tailored to each platform.
- Edit and optimize client bios and visual branding as needed.
- Track engagement metrics and adjust content strategies accordingly.
2. Content Writing and SEO Blog Production
- Use keyword research tools to identify informational keywords (KD ≤ 30, search volume ≥ 150) relevant to client industries.
- Write and format 2 SEO-optimized blog posts per month per client, following best practices for headers, internal/external links, metadata, and readability.
- Ensure all blog posts pass Yoast SEO and readability standards before publishing.
- Use AI tools as a starting point when needed but ensure content is unique and high-performing.
- Create supporting blog graphics or coordinate with the design team as needed.
3. Brand Strategy and Internal Marketing
- Support internal content initiatives for WolfPack (videos, brochures, podcast editing, etc.).
- Be the face of short and long form video content for the company by recording and staring in both trending and educational video content.
- Create brand content pieces per month using Canva, Adobe Illustrator, Capcut, Kapwing, and more.
- Assist with brand development tasks such as logo design, brand kit creation, brochure design, and more.
- Track the performance of brand awareness efforts and adjust strategies based on results.
4. Client Communication and Support
- Maintain regular communication with clients via email, Google Meet, and phone calls (inbound and outbound).
- Provide best practice guidance and assist with onboarding/offboarding for content clients.
- Create and send monthly reports with insights and recommendations by the first Friday of each month.
Qualifications:
- 1+ year of experience in content creation, copywriting, or digital marketing.
- Strong writing, editing, and communication skills.
- Proficiency with Canva and Adobe Creative Suite (Illustrator, Premiere Pro, Audition).
- Familiarity with keyword research and SEO tools (e.g., SemRush and Yoast).
- Strong organizational skills and the ability to manage content across multiple clients.
- Understanding of digital trends and content strategy for platforms like Instagram, Facebook, LinkedIn, and TikTok.
- Ability to balance creativity with structure and meet performance deadlines.
Preferred candidates will provide a sample portfolio of recent projects, including:
- One edited long-form video
- A vlog style short form video where the candidate is speaking to the camera and has edited the video themselves
- Examples:
- https://www.tiktok.com/t/ZP86SEKgA/
- https://www.tiktok.com/t/ZP86A8U3t/
- Still graphics for stories and feed posts
- A recent logo design example
- Performance data from a recent social media campaign
These samples will not be shared or used by WolfPack Advising in any capacity. They may come from the candidate’s previous positions or projects.
Additionally, preferred candidates should not plan to continue any freelance opportunities after accepting this full-time position.
Compensation & Benefits:
- Hourly Rate: $20/hour
- Raises and Bonuses: Quarterly based on measurable performance improvements (e.g., ad performance, client retention, etc).
- Schedule: Full-time, hourly
- Monday - Friday, 8am - 5pm
- Benefits: 401K (1:1 up to 3% match - option for 3.5% match on 4% contribution, after 1 year of employment), Vision Insurance, Dental Insurance, Health Insurance, 80 Hours of PTO per year, and more.
- Opportunities for career development and advancement within the company.
Company DescriptionMission: To empower businesses with tools and services that deliver measurable, driven, and calculated results to help them thrive in their industries.
Vision: To be the trusted partner that transforms industries through innovative strategies and impactful execution, elevating businesses and the people who drive them.
Core Values: We hire and fire by these values.
-Determination
-Integrity
-Communication
-Always Learning
-Pack Mentality
Learn more about our company here: https://wolfpackadvising.com/about/
Company Description
Mission: To empower businesses with tools and services that deliver measurable, driven, and calculated results to help them thrive in their industries.\r\n\r\nVision: To be the trusted partner that transforms industries through innovative strategies and impactful execution, elevating businesses and the people who drive them.\r\n\r\nCore Values: We hire and fire by these values.\r\n-Determination\r\n-Integrity\r\n-Communication\r\n-Always Learning\r\n-Pack Mentality\r\n\r\nLearn more about our company here: https://wolfpackadvising.com/about/