Job Description
Job Description
Key Responsibilities:
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Develop and implement digital marketing strategies and campaigns on platforms such as Facebook, Google, TikTok, and others.
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Manage and optimize paid advertising (PPC) campaigns to ensure cost-effectiveness and performance.
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Monitor, analyze, and report on campaign performance using tools like Google Analytics, Facebook Business Manager, etc.
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Collaborate with the content team to produce engaging digital content aligned with marketing objectives.
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Stay up to date with industry trends and platform updates to recommend improvements and innovations.
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Support SEO/SEM strategies to drive organic and paid traffic.
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Coordinate with internal teams and external partners to execute marketing initiatives effectively.
Requirements:
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Bachelor’s degree in Marketing, Communications, Business, or related field.
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Proven experience in digital marketing or a similar role.
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Strong knowledge of advertising platforms (Facebook Ads, Google Ads, etc.).
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Analytical mindset with experience in using data to make decisions.
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Good communication and teamwork skills.
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Ability to manage multiple projects and meet deadlines.