DIGITAL MARKETING COORDINATOR

Grand Traverse Band Economic Development Corporation

Suttons Bay, MI 49682, USA

Published: 6/14/2022

Full Time

Job Description

See Below for Shift Details and Full Job Description

JOIN A WINNING TEAM!

Are you looking for an exciting and fulfilling career opportunity? Join us at Grand Traverse Resort & Casinos and start a career that will provide you with rewarding opportunities and unforgettable experiences. Our mission is to provide economic stability for the Grand Traverse Band of Ottawa & Chippewa Indians, by emphasizing on our core values of Fun, Integrity, Communication, and Teamwork.

SUMMARY

The Digital Marketing Coordinator Administrator is responsible for assisting in the management of all electronic marketing, website, database and social networking activities for the Grand Traverse Resort & Casino (GTR&C) properties. Primary responsibilities will be to assist in content management, email marketing, and social marketing activity for property websites, including but not limited to: Turtle Creek Casino and Hotel, Leelanau Sands Casino & Lodge, Crystal Shores Casino, Beach Fire, Heroes Cup and GTRC Corporate. The goal of the Digital Marketing Coordinator is to help continuously grow visitor traffic and online engagement for all three GTR&C property websites and social sites.

RESPONSIBILITIES

Assist with the management of the Casino’s (GTRC) public websites daily, including but not limited to Turtle Creek Casino and Hotel, Leelanau Sands Casino & Lodge, Crystal Shores Casino, Beach Fire, Heroes Cup and GTRC Corporate, including content updates, graphics, and writing.
Assist with daily content creation and regular management of the GTRC’s social networking program (e.g. Facebook, Instagram, YouTube, X, etc.) for all properties.
Assist with the management of the GTRC’s Internet advertising campaigns, including third-party Search Engine Optimization (SEO) program and Pay Per Click (PPC) program.

QUALIFICATIONS

Must have a Bachelors Degree (B.A.) in Marketing related studies with two (2) or more years of Internet marketing experience. Requires knowledge of the latest in e-marketing , including Web, social, and mobile marketing. High level of proficiency in Word, Excel, Power Point is a must. Basic level of proficiency in Photoshop, InDesign, Illustrator, and Adobe Acrobat.

We look forward to having you join our team and being a part of our mission.